Thanks to “relentless” upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate, according to the latest IPA Bellwether report.
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Emoji day has rolled around again for Apple and, to celebrate, the tech firm has announced that it will be releasing new emojis in a free software update later this year.
The average time spent watching online video is growing – and it’s impacting how brands plan campaigns, according to Zenith’s Online Video Forecasts 2018, published today.
Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.
Sir Martin Sorrell’s new business, S4 Capital, has beaten WPP to buy Media Monks for €300m – fuelling growing hostilities with the firm he founded. Here, industry experts analyse the significance of the deal.
‘Responsive search ads’ combine different creative with machine learning to help deliver more bespoke targeting.
Digital Cinema Media celebrates its tenth birthday this week. CEO Karen Stacey shares the advertising highs, the cinematic lows and tells us what new opportunities await brands on the big screen.
Whilst there are many reasons given for England’s lack of World Cup success in recent years, is ITV scheduling in fact partly to blame?
Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.
Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.