Channel 4 is looking for a senior marketer to fill the newly created position of head of media planning, with responsibility for the deployment of promotional airtime across the Channel 4, E4 and Film Four operations.Reporting directly to Channel 4 director of marketing, Polly Cochraine, the new head of media planning will work to improve… Continue reading Channel 4 Creates Senior Media Planning Role

Former Telegraph Group managing director Jeremy Deedes is to return to the newspaper company as chairman and chief executive with responsibility for overseeing the impending sale of its Telegraph titles.The newly created position will see Deedes (pictured) replace Daniel Colson, who announced his retirement today after more than a decade managing the newspaper group alongside… Continue reading Deedes Returns To Telegraph Group To Oversee Sale

Emap has secured an extensive cross-media advertising deal with Garnier to promote the hair-care brand’s latest range of hair products across its various magazine, television and radio platforms.The promotion will see a number of competitions and sponsored sections appear in Emap’s flagship More and Heat magazines, as well as across the Kiss and Big City… Continue reading Emap Secures Garnier For Colourful Campaign

Free-sheet newspapers continue to increase in popularity and are now read by almost 20% of the urban population in eleven cities across Europe, according to Metro International’s annual readership study.The survey of the reading habits of 63 million people living in 28 urban centres across Europe shows that younger men and women have a preference… Continue reading Free-Sheet Newspapers Continue To See Readership Rise

Independent News & Media (INM), publisher of the Independent newspaper in the UK, has seen its pre-tax profits jump by 19.8% in 2003 to â‚Ź154.6 million. The company says that there have been strong advances in both circulation and advertising revenues, up by 6.9% and 5.5% respectively. In the UK, advertising remained negative for the… Continue reading Compact Edition Boosts Independent’s Market Share

Revenues at Emap are expected to rise by 9% in its 2003 financial year and the group says that it is confident of delivering results in line with expectations. The figures announced prior to the preliminary results, scheduled for 25 May 2004, show that total group revenue is up by 9% (5% at constant currency).… Continue reading Emap Revenues Rise 9% As Advertising Looks Stronger

The majority of internet users believe that the frequency of pop-ups and other intrusive advertising formats should be limited to just two per hour, according to the latest research from Dynamic Logic. The AdReaction survey reveals that around two-thirds of respondents feel that some over-content advertising formats are appropriate to support free website content, but… Continue reading Internet Users Want Pop-Ups Ads Limited

UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. Figures released by the Advertising Association (AA) and World Advertising Research Centre (WARC) show that the market has outperformed predictions. A consensus of recent forecasts compiled by MediaTel INSIGHT predicted growth of 1.7% for the year. Cautious forecasting and low expectations… Continue reading UK Advertising Grows 2.5% To £17.2bn In 2003

The Commercial Radio Companies Association has announced that former Channel 5 chief executive, David Elstein, take over as chairman next month following the departure of Lord Eatwell.Eatwell has been credited with many key achievements throughout his four-year chairmanship, including maintaining industry unity despite increasing competition, promoting understanding of the medium and securing several vital legislative… Continue reading Commercial Radio Body Appoints Elstein As Chairman

Emap has confirmed plans to close its veteran teenage magazine J-17 and has suspended publication of style bible The Face with the possibility of the title being sold or reinvented.The last edition of J-17 will go on sale on 12 April almost twenty years after launching in the notoriously fickle teenage market. The magazine saw… Continue reading Emap Confirms J-17 To Close And Face Suspended