Carlton and Granada have today cleared the final hurdle in their proposed £4.5 billion merger after securing formal approval on the undertakings of the deal from Trade and Industry Secretary, Patricia Hewitt. The two broadcasters are now free to proceed with their plans to create a single ITV company capable of competing more effectively against… Continue reading Government Formally Accepts Conditions Of ITV Merger
ARCHIVE ▸ The Media Leader Staff
Global ad agencies Havas and Publicis have both released third quarter results which show improving, if not strong conditions. Publicis saw revenues rise by just 2.0% on an organic basis, up from a 1.6% rise in Q2 and -1.2% in Q1. However, when the effect of the integration of Bcom3 is included, revenues jumped by… Continue reading Global Ad Groups See Mixed Conditions In Q3 Figures
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN). A report from consulting firm Booz Allen Hamilton warns that home media networks (the convergence of digital media into a… Continue reading Media’s Advertising Revenue Model Under Threat, Says Report
New figures from Point Topic show that as of September this year, over 30% of the world’s internet access lines were broadband, via either DSL, cable modem or other broadband platforms. The number of worldwide DSL lines hit 53 million by the end of September and is on target to surpass 60 million by the… Continue reading Almost One Third Of Global Internet Access Is Broadband
Advertisers are still failing to target older internet users despite research which shows that the number of so-called silver surfers has increased by almost 30% since September last year. The latest figures from Nielsen//NetRatings reveals that there are currently 11.5 million people aged 55 and over using the internet in Europe. Sweden has the highest… Continue reading Advertisers Fail To Target Surge Of Silver Surfers
It has been a weak year for Capital Radio, with revenues down by 3.9% and pre-tax profits off by 18.0% in the twelve months to September, the company has announced this morning. Despite the protracted weak markets, the group says that it is now seeing signs of slight improvement in the UK advertising sector. Chief… Continue reading Weak Ad Conditions Push Capital Radio Profits Down 18%
The management board of ITV plc has appointed a headhunter to find an independent non-executive chairman for the group that will result from the completed merger of Carlton and Granada early next year. The Zygos Partnership, a headhunting firm set up last year, is understood to have been asked to find a chairman to replace… Continue reading ITV Plc Appoints Headhunter To Find New Chairman
Online search revenues will help drive US digital marketing expenditure to $16 billion by 2008, representing 4% of the total marketing budget, according to Forrester Research. The group says that US marketers are planning to increase budgets by 5% in 2004, with many intending to move spend away from direct mail and trade promotions toward… Continue reading Digital Marketing To Take 4% Of Budgets By 2008, Says Forrester
US magazine advertising revenues rose by 6.8% during October, to reach $1.8 billion, according to the latest figures from the Publishers Information Bureau (PIB). Advertising page volumes, on the other hand, were down by 3.2% year on year. In the year to date, ad revenues were up by 8.7% at $14.7 billion, whilst ad pages… Continue reading US Magazine Advertising Rises 7% In October
The worldwide market for digital set-top boxes is poised for growth after a slow 2002, with box shipments expected to reach 74.8 million units by 2008, from an estimated 36.4 million in 2003. According to a new report from IMS Research, much of the growth will come from the Asia Pacific region, specifically China and… Continue reading DTV To Reach A Quarter Of Homes Globally By 2008