Formula One motor-racing is being watched by just one-fifth of the audience being claimed by the sport’s official organising body, according to the latest research conducted by Initiative Media.Initiative’s average world-wide viewing figure for an average Formula One race is just 39 million, a number dwarfed by that of Formula One Management, which claims 300… Continue reading Formula One Red-Flagged By Audience Research

American publishing giant Gannett is understood to have pulled out of the race to take control of the Daily and Sunday Telegraph as bidding enters its crucial second phase.Gannett, which also owns the Newsquest group of regional newspapers in the UK, was tipped as a front-runner for the papers being auctioned off by Lord Black’s… Continue reading Gannett Pulls Out Of Race For Telegraph Titles

Online advertising can boost off-line sales by as much as 12.5%, according to an innovative new study published by MSN in conjunction with Procter & Gamble, Nestle and Kraft.The research, carried out between November 2003 and January this year, recommends a significant increase in internet adspend after revealing that sales of consumer packaged goods rose… Continue reading Online Advertising Can Boost Sales By Up To 12.5%

The Oxford and Cambridge Boat Race bowed out to a massive audience of nearly nine million viewers yesterday afternoon as the BBC aired its last ever broadcast of the prestigious annual event.Unofficial overnight figures from BARB show that a peak of 8.9 million viewers tuned in to see Cambridge secure a controversial win over Oxford… Continue reading BBC Sinks Competition With Boat Race Coverage

American publishing giant Gannett is understood to have pulled out of the race to take control of the Daily and Sunday Telegraph as bidding enters its crucial second phase. Gannett, which also owns the Newsquest group of regional newspapers in the UK, was tipped as a front-runner for the papers being auctioned off by Lord… Continue reading Gannett Pull Out Of Telegraph Bidding Race

Richard Desmond, owner of the Daily Express, made a shock decision today to withdraw his bid to buy the Telegraph Group, owner of the Daily Telegraph. It is believed that current owners, Hollinger International, told Desmond that he would have to raise his current bid of around £550 million by a further £50 million to… Continue reading Desmond Withdraws From Telegraph Race

Scottish Radio Holdings (SRH) group revenues are expected to grow by 10% according to its half-year trading update. A rise of 12% in radio revenues and 8% in press revenues is also expected. Trading for the first six months, ending on 31 March 2004, shows that radio and press revenues are estimated to be 14%… Continue reading Scottish Radio Sees Encouraging Growth In First Half

Internet giant Yahoo! has today announced the acquisition of price comparison site Kelkoo in a deal worth £318 million. The purchase will enable Yahoo! to extend its online presence to include Kelkoo’s comparison shopping service and referral system, bolstering the company’s already successful Yahoo! Shopping directory of online stores. Commenting on the deal, Terry Semel,… Continue reading Yahoo! Acquires Shopping Site Kelkoo For £318m

US hi-tech publishing advertising page volumes fell by 9.2% year on year during February, according to the latest market figures from United Business Media (UBM). Within this, UBM’s CMP Media division saw volumes decline by 7.8%. In the twelve months to February, page volumes in the total market were off by 12.4%, whilst CMP’s fell… Continue reading US Hi-Tech Ad Pages Fall 9.2% In February 2004

Global sales of integrated digital video recorders (DVRs) reached 2.7 million units last year and the market is expected to be worth $5.6 billion by 2008, according to a new report from Strategy Analytics. The report predicts that global annual sales of integrated DVRs will reach 27.6 million units by 2008, at an average annual… Continue reading Global Integrated DVR Sales To Hit 28m By 2008