Chrysalis Radio’s London-based LBC 97.3 FM has secured an exclusive six-figure advertising campaign to promote the Singapore Tourism Board throughout March.The deal will see the LBC produce and broadcast a range of on-air promotional activity to include an on-air prize give-away promotion, advertorials and a series of live reports from Singapore.The campaign begins with a… Continue reading LBC Secures Deal To Promote Singapore Tourism Board

Throughout Europe consumers are reluctant to upgrade from analogue to digital television unless they have to, or there is no effort involved, according to a report from ZenithOptimedia. It is a fact, according to ZenithOptimedia, that DTV is pushed by capitalists rather than pulled by consumers. In its report on the Western European DTV market… Continue reading DTV: Pushed By Capitalists, Not Pulled By Consumers, Says ZenithOptimedia

Over half of European broadband internet users are willing to pay to download music files from the web, according to a survey by Strategy Analytics. As a result, music companies are missing out on a â‚Ź650 million market opportunity, says the report. Music downloads look set to be a driver of paid content downloads, with… Continue reading European Internet Music Downloads Could Be Worth €650m

American publishing giant Gannett has confirmed its intention to join the long list of potential bidders vying to take control of the Daily Telegraph from beleaguered Hollinger International.Gannett, which is also one of the UK’s largest regional newspaper groups, is understood to have told analysts in New York that it is examining a number of… Continue reading Gannett Confirms Plans To Swoop On Telegraph Titles

Starcom Motive has retained the £10 million media planning and buying account for Kia Motors UK, in a move that ends speculation that the business would be put to full agency review.Kia started informal talks with rival networks following a creative review of its account in November 2003, but has now decided to remain at… Continue reading Starcom Motive Retains £10 Million Kia Account

American publishing giant Gannett has confirmed its intention to join the long list of potential bidders vying to take control of the Daily Telegraph from beleaguered Hollinger International. Gannett, which owns UK regional newspaper publisher Newsquest, is understood to have told analysts in New York that it is examining a number of assets that would… Continue reading Gannett Considers Telegraph Swoop

The Daily Mail & General Trust (DMGT) says that national newspaper advertising revenues have begun to increase, although it remains too early to call a turnaround in the market. The group’s Associated Newspapers, which houses the Daily Mail, Mail On Sunday, Evening Standard and Metro titles, saw display advertising increase by 5.4% in the five… Continue reading DMGT Sees Good First Half, But Markets Still Volatile

Less than one-third of US households with dial-up internet access are interested in upgrading to broadband in the next twelve months, suggesting a significant decline in the broadband subscriber growth rate. This is according to Parks Associates’ Trends In US Broadband Adoption report, which finds that whilst almost half of dial-up users were inclined to… Continue reading US Broadband Uptake To Slow, Says Parks Associates

Three of the UK’s largest media owners have joined forces to promote their platforms to advertisers in an effort to increase cross-media advertising in the youth and entertainment market.IPC Media, Capital and Viacom all hope to increase advertiser take-up of cross-media campaigns by pooling their planning, creative ideas and media delivery capabilities to offer added-value… Continue reading Media Owners Team Up For Cross-Platform Deal

Chancellor of the Exchequer, Gordon Brown, stood up at 12:22pm to reveal his tax and spending plans for the next year. Key points of the 2004 Budget are as follows…Mr Brown said since 1997 Britain has sustained growth through two economic cycles without suffering the “all British disease of stop go”.Britain has enjoyed the longest… Continue reading Budget 2004 Coverage – The Chancellor’s Speech Live