The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

The Commercial Radio Companies Association has become the latest organisation to call for independent regulation of the BBC under the review of its charter, due to take place in 2006.The organisation claim that regulation would create a “more equitable regulatory balance between the publicly funded broadcaster and commercial broadcasters” and would create useful distance between… Continue reading CRCA Joins Calls For Independent BBC Regulation

BSkyB has secured an exclusive cross-platform deal with telecoms provider T-Mobile to become the sponsor of its coverage of the forthcoming UEFA 2004 European football championship.The deal will see a range of T-Mobile branding appear on Sky Sports News, Sky News and skysports.com throughout the football tournament, which takes place in Portugal from 12 June… Continue reading BSkyB Secures T-Mobile To Sponsor Euro 2004 Coverage

Capital Radio revenues are expected to increase by 3% year on year, according to its first half trading statement issued today. This is in line with the group’s expectations. Trading for the first six months, ending March 2004, shows revenues up by 2% for Q1 2004 and up by 5% for October to December 2003,… Continue reading Capital Radio Revenues Nudge Up 3% In First Half

Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder. Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks… Continue reading Five To Link With Rivals For Survival In Digital Age

Preliminary results announced today by The Wireless Group (TWG) show that the company’s adjusted operating profits have reached £2.3 million this year. This is up £4.6 million from 2002, when losses were £2.3 million. Turnover increased to £32.6 million from £28.5 million in 2002. This gives TWG a turnover increase of 14.3%, beating industry average… Continue reading TWG Turns Corner To Reach £2.3 Million Profit In 2003

The value of the US email marketing sector is expected to rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from Jupiter Research. The critical factors driving the market are dramatic cost reductions of email marketing, the growth of sponsored email campaigns and the ever-increasing challenges presented by spam,… Continue reading US Email Marketing Spend To Reach $6.1 Billion In 2008

Digital video recorders (DVR) are finally reaching the masses despite a slow start, says new research carried out by technology analysts at IDC. The report says it expects more than 28 million of the devices, which use an internal hard drive to record programmes, to be shipped worldwide by the end of 2008. Credit for… Continue reading DVR Consumers Are Finally ‘Getting It’ Says IDC

Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder.Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks have… Continue reading Five To Link With Rivals For Survival In Digital Age

A coalition of influential internet service providers has warned that the continued growth of Britain’s broadband networks is being stifled by BT’s continuing monopoly over key technologies.The Broadband Industry Group, which boasts members such as Cable & Wireless, Energis and Tiscali, wrote an open letter to the Financial Times at the end of last week… Continue reading Broadband Britain Being Stifled By BT Monopoly