Global sales of integrated digital video recorders (DVRs) reached 2.7 million units last year and the market is expected to be worth $5.6 billion by 2008, according to a new report from Strategy Analytics. The report predicts that global annual sales of integrated DVRs will reach 27.6 million units by 2008, at an average annual… Continue reading Global Integrated DVR Sales To Hit 28m By 2008

Advertising expenditure is expected to rise by 3.2% this year according to figures published today by the Advertising Association (AA) and the World Advertising Research Centre (WARC). This comes as good news following nearly three consecutive years of decline in the advertising market. All media are expected to grow, but the highest annual percentage change… Continue reading UK Advertising Expected To Grow by 3.2% in 2004

Viacom Outdoor has secured the exclusive £5 million contract to sell advertising on Chiltern Railways in a move that marks the company’s third rail contract to be snatched from rival Maiden Outdoor.The long-running contract will see Viacom Outdoor take control of advertising sales within the rail operator’s portfolio of thirty stations and on board its… Continue reading Viacom Outdoor Snatches Third Rail Contract From Maiden

Hollywood media mogul Haim Saban is understood to have entered the race to take control of the of the Daily and Sunday Telegraph from beleaguered newspaper company Hollinger International.Reports suggest the Israeli billionaire behind the Mighty Morphin’ Power Rangers is ‘seriously interested’ in acquiring the assets of Hollinger International, which also include the Jerusalem Post,… Continue reading Israeli Billionaire Enters Race For Telegraph Titles

GWR Group, owner of Classic FM, is expecting analogue radio revenues to grow by 8% year on year for the twelve months to 31 March, following a strong performance from national revenue in the final quarter. The group says that revenues for its financial Q4 will be up by 7%, with national spend jumping by… Continue reading GWR Sees Radio Revenues Up By 8% In 2003

Digital TV in European households is expected to rise by 24% in 2004 to 39.5 million says the media information company, Informa Media Group. The European Television report says that the main reason for the expected upsurge is that cable and satellite companies have managed to consolidate both resources and debts. Pulling resources in this… Continue reading Digital TV To Hit 40m European Homes

As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television (iTV) advertising says interactive consultancy, Brightline Partners. Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns… Continue reading iTV Provides Opportunities For Advertisers

MTV will this month launch an extensive cross-platform campaign to promote the latest album from Britney Spears, offering viewers the chance to meet the pop princess and receive special VIP treatment.The promotion will extend across the websites of MTV’s eight European digital television channels from 24 March and will be accompanied by on-air activity airing… Continue reading MTV Gets In The Zone With Britney Spears Promotion

Channel 4 is looking for a senior marketer to fill the newly created position of head of media planning, with responsibility for the deployment of promotional airtime across the Channel 4, E4 and Film Four operations.Reporting directly to Channel 4 director of marketing, Polly Cochraine, the new head of media planning will work to improve… Continue reading Channel 4 Creates Senior Media Planning Role

Former Telegraph Group managing director Jeremy Deedes is to return to the newspaper company as chairman and chief executive with responsibility for overseeing the impending sale of its Telegraph titles.The newly created position will see Deedes (pictured) replace Daniel Colson, who announced his retirement today after more than a decade managing the newspaper group alongside… Continue reading Deedes Returns To Telegraph Group To Oversee Sale