Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder.Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks have… Continue reading Five To Link With Rivals For Survival In Digital Age

Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder. Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks… Continue reading Five To Link With Rivals For Survival In Digital Age

Preliminary results announced today by The Wireless Group (TWG) show that the company’s adjusted operating profits have reached £2.3 million this year. This is up £4.6 million from 2002, when losses were £2.3 million. Turnover increased to £32.6 million from £28.5 million in 2002. This gives TWG a turnover increase of 14.3%, beating industry average… Continue reading TWG Turns Corner To Reach £2.3 Million Profit In 2003

The value of the US email marketing sector is expected to rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from Jupiter Research. The critical factors driving the market are dramatic cost reductions of email marketing, the growth of sponsored email campaigns and the ever-increasing challenges presented by spam,… Continue reading US Email Marketing Spend To Reach $6.1 Billion In 2008

Digital video recorders (DVR) are finally reaching the masses despite a slow start, says new research carried out by technology analysts at IDC. The report says it expects more than 28 million of the devices, which use an internal hard drive to record programmes, to be shipped worldwide by the end of 2008. Credit for… Continue reading DVR Consumers Are Finally ‘Getting It’ Says IDC

A coalition of influential internet service providers has warned that the continued growth of Britain’s broadband networks is being stifled by BT’s continuing monopoly over key technologies.The Broadband Industry Group, which boasts members such as Cable & Wireless, Energis and Tiscali, wrote an open letter to the Financial Times at the end of last week… Continue reading Broadband Britain Being Stifled By BT Monopoly

Outdoor advertising contractor Admedia has announced the appointment of Chris Marston as its new head of agency and client sales with responsibility for all generating revenue for the group.Admedia currently operates 20,000 washroom posters in shopping centres, service stations, bars and pubs nationwide, claiming to deliver over 150 million impacts every month. The company also… Continue reading Admedia Appoints Marston As New Agency Sales Head

BSkyB could move to secure the satellite broadcasting rights to the majority of Britain’s horseracing events following the collapse of Attheraces, the digtal channel it ran with Channel 4 and Arena Racing consortium.Reports suggest that BSkyB is planning to seize control of the rights and could broadcast races via its Satellite Information Services system, currently… Continue reading BSkyB Could Move To Secure British Horse Racing Rights

Kelvin MacKenzie’s Wireless Group has welcomed reports that audience figures provided by GfK’s electronic measurement system are “twice as accurate” as RAJAR’s current diary system.It is understood that research carried out on behalf of Transport for London and its media agency, PHD, showed that Tfl was able to halve the amount it spent on radio… Continue reading MacKenzie Welcomes Tfl Radio Measurement Trials

The Daily Telegraph has secured Cesar dog food to launch an extensive advertorial campaign aimed at encouraging owners to spend more time with their pets.The campaign, which begins on Saturday, highlights a range of Cesar-branded events and then a number of other cultural events that will take place throughout April for Daily Telegraph readers to… Continue reading Telegraph Goes To The Dogs With Latest Campaign