Most Americans aged 65 and over do not use the internet and have no interest in learning about it, according to a report issued by The Pew Internet & American Life Project. The study shows that seniors know very few people who use websites or send emails and they cannot imagine why they would spend… Continue reading Senior Americans Not Interested In The Internet

In March the UK advertising expenditure results were released. These beat all expectations and encouraged global advertisers to revisit 2004 forecasts. Advertising Association and World Advertising Research Centre Results UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. The results outperformed average market predictions. A consensus of recent forecasts compiled… Continue reading INSIGHTanalysis: Media Healthcheck – March 2004

The Commercial Radio Companies Association has become the latest organisation to call for independent regulation of the BBC under the review of its charter, due to take place in 2006.The organisation claim that regulation would create a “more equitable regulatory balance between the publicly funded broadcaster and commercial broadcasters” and would create useful distance between… Continue reading CRCA Joins Calls For Independent BBC Regulation

BSkyB has secured an exclusive cross-platform deal with telecoms provider T-Mobile to become the sponsor of its coverage of the forthcoming UEFA 2004 European football championship.The deal will see a range of T-Mobile branding appear on Sky Sports News, Sky News and skysports.com throughout the football tournament, which takes place in Portugal from 12 June… Continue reading BSkyB Secures T-Mobile To Sponsor Euro 2004 Coverage

Capital Radio revenues are expected to increase by 3% year on year, according to its first half trading statement issued today. This is in line with the group’s expectations. Trading for the first six months, ending March 2004, shows revenues up by 2% for Q1 2004 and up by 5% for October to December 2003,… Continue reading Capital Radio Revenues Nudge Up 3% In First Half

WAP page impressions in the UK hit record levels in February, reaching 1.2 billion, according to the latest figures from the Mobile Data Association (MDA). This is up by 62 million on January 2004. The total, taken from GSM net operators O2, Orange, T-Mobile and Vodafone, takes the daily average to 43 million. This is… Continue reading February Is Record Breaking Month For WAP

The poor advertising conditions in the US business to business (B2B) publishing sector continued in January, with ad page volumes showing a 4.6% year on year decline. The latest data from American Business Media show that ad expenditure declined by 2.4%. The figures are prepared by ABM’s Business Information Network (BIN) and were compiled for… Continue reading Decline Continues In US B2B Publishing Sector

The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder.Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks have… Continue reading Five To Link With Rivals For Survival In Digital Age

Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder. Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks… Continue reading Five To Link With Rivals For Survival In Digital Age