The newly updated advertising spend, growth and share forecasts from Jack Myers Report are shown below. For a comparison of all the latest advertising forecasts click here. US Advertising Growth, Spend & Share Forecasts By Medium 2002-04  Medium  2002  2003  2004    % Growth  Spend ($m)  % Share  % Growth  Spend ($m)  % Share  %… Continue reading Revised US Advertising Forecasts From Jack Myers

Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). “We believe the fundamentals of interactive advertising will further drive industry revenues. The 5% quarter over quarter growth further demonstrates that… Continue reading US Internet Advertising Revenue Rises 20% In Q3

High-definition television (HDTV) is beginning to cast off its reputation as a niche technology and almost one-in-six US adults say that they plan to get a compliant set. According to Ipsos Reid, the proportion of Americans who are somewhat or very likely to get HDTV has increased from 10% to 15% in the past year.… Continue reading TV Viewers Enter High Definition Era

Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half (see Johnston Press Sees… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations

Universal McCann’s chief advertising prognosticator, Robert Coen, this week unveiled his latest predictions for the fortunes of the US market. Coen raised his US forecast for 2003 growth from June’s 4.6% to 5.2% and his 2004 estimate has been taken up from 6.5% to 6.9%. Coen is predicting that US adspend will outpace GDP’s growth… Continue reading Coen Raises US Advertising Growth Forecasts

UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann‘s Robert Coen. This is a little stronger than the growth figures predicted for most other major European advertising markets. Most key industrialised countries outside the US are just beginning to see… Continue reading UK To Lead European Ad Growth, Says Universal McCann

The number of UK households and small businesses with a high-speed internet connection has passed the key 3 million milestone, according to new figures from communications watchdog Oftel. The research shows that broadband adoption rates are now running at record levels, with more than 40,000 households and businesses installing high-speed internet services every week. The… Continue reading UK Broadband Connections Pass Key 3 Million Mark

A growing confidence in the UK advertising sector had not yet boosted revenues by the third quarter of the year, with Advertising Association figures showing a nominal rise of just 0.2% year on year and a decline of 2.6% after adjusting for inflation. It was a mixed performance during the period, with radio and outdoor… Continue reading UK Advertising Shows Real Terms Decline In Q3

The market for equipment used to access the web is expected to grow by 30% this year, as the popularity of broadband services continues to drive up internet penetration. According to a new report from In-Stat/MDR, the internet access device (IAD) market will grow at an overall annual rate of 15.5% between 2002 and 2007.… Continue reading Internet Access Device Sales Boosted By Broadband

Almost half of western European internet users will shop online next year, up from 44% this year, according to new figures from Jupiter Research. By comparison, only 40% of US web users planned to use online retail during November and December this year, which is typically the busiest time of year for ecommerce (see Festive… Continue reading Half Of Western European Net Users To Shop Online By 2004