Product placement in Hollywood movies such as The Matrix, Minority Report and James Bond can be highly effective in generating brand awareness, according to the latest research from Mediaedge:cia.The study of 11,300 people in 20 countries found that brands advertised through product placement are more likely to get noticed by film fans than those in… Continue reading Product Placement Is An Effective Brand Strategy

Emap Performance has announced the appointment of Travis Baxter as managing director of Kerrang! Radio with responsibility for driving growth of the rock music station.The newly created position will see Baxter head-up the launch of Kerrang! 105.2 in the West Midlands, which will begin broadcasting as a full-time FM station later this year. Responsibility for… Continue reading Kerrang! Radio Appoints Baxter To Oversee Expansion

The Sun, Sky and Capital Radio have been named as some of the UK’s strongest media brands in the latest survey of senior agency figures from Ocean Consulting.The fifth annual Media Brands study shows how 36 directors from more than 20 agencies view the brand health of UK media companies and their products.In the national… Continue reading Agency Survey Reveals UK’s Strongest Media Brands

The majority of internet users believe that the frequency of pop-ups and other intrusive advertising formats should be limited to just two per hour, according to the latest research from Dynamic Logic.The AdReaction survey reveals that around two-thirds of respondents feel that some over-content advertising formats are appropriate to support free website content, but that… Continue reading Internet Users Want Number Of Pop-Ups Limited

The Government has brought in a senior member of the ITV board of directors to help in the search for a hard-hitting candidate to take over from Gavyn Davies as chairman of the BBC.Sir George Russell, a senior non-executive director of ITV and former chairman of the Independent Television Commission, will sit on a four-person… Continue reading ITV Director To Help Choose New BBC Chairman

Channel 4 enjoyed a night of ratings euphoria on Friday with the final episode of its high-profile American comedy-drama, Sex and the City, coming to a climactic end.Unofficial overnight figures from BARB show that a peak of 4.4 million viewers turned on to watch the culmination of the programme’s sixth series, which secured an impressive… Continue reading Over 4 Million Tune In For Sex And The City Finalé

Chrysalis Radio’s London-based LBC 97.3 FM has secured an exclusive six-figure advertising campaign to promote the Singapore Tourism Board throughout March.The deal will see the LBC produce and broadcast a range of on-air promotional activity to include an on-air prize give-away promotion, advertorials and a series of live reports from Singapore.The campaign begins with a… Continue reading LBC Secures Deal To Promote Singapore Tourism Board

Throughout Europe consumers are reluctant to upgrade from analogue to digital television unless they have to, or there is no effort involved, according to a report from ZenithOptimedia. It is a fact, according to ZenithOptimedia, that DTV is pushed by capitalists rather than pulled by consumers. In its report on the Western European DTV market… Continue reading DTV: Pushed By Capitalists, Not Pulled By Consumers, Says ZenithOptimedia

Over half of European broadband internet users are willing to pay to download music files from the web, according to a survey by Strategy Analytics. As a result, music companies are missing out on a â‚Ź650 million market opportunity, says the report. Music downloads look set to be a driver of paid content downloads, with… Continue reading European Internet Music Downloads Could Be Worth €650m

Less than one-third of US households with dial-up internet access are interested in upgrading to broadband in the next twelve months, suggesting a significant decline in the broadband subscriber growth rate. This is according to Parks Associates’ Trends In US Broadband Adoption report, which finds that whilst almost half of dial-up users were inclined to… Continue reading US Broadband Uptake To Slow, Says Parks Associates