Inskin Media’s Steve Doyle tells Newsline what it takes to build a brand online, whether he thinks advertisers are becoming too short-termist and asks if enough attention is being paid to context and quality of environment.

Allen Klosowski, VP Advanced Solutions Group, SpotX, tells Mediatel Newsline why connected TV advertising is set to grow, and what the future holds for the world of commercial broadcasting.

Newsline caught up with the7stars, Inskin Media, Quantcast, Adobe, SpotX and IAB UK at this year’s Dmexco to find out what they think will be the biggest trends to look out for over the next year.

August 2017 latest ABC data shows mixed fortunes for the newspaper market.

Express.co.uk had a successful August, according to the latest ABC results, up nearly 17% period on period to 2.6 million daily average unique browsers, following on from last month’s good increase.

Innovation in adtech takes a new turn at the annual digital marketing event.

The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.

The publisher confirmed it was in talks with owner Richard Desmond to buy 100% of Northern & Shell’s publishing assets, including OK! magazine, the Sunday Express, and Daily Star Sunday.

Dubbed Audience Insights, and currently in beta, the tool lets advertisers tap into a global dataset of online consumer behaviour, enabling them to build a real-time picture of their audience and plan targeted ad campaigns.

Mark Grether, previously the company’s executive chairman, has been named CEO, while Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek.