Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Today sees the launch of the next wave of Mediatel’s Connected Screens research, providing data from across the Connected marketplace for the period January – June 2016.

UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth in 2017, according to the latest Advertising Association/Warc Expenditure Report data.

The partnership will allow the digital out-of-home agency to target a combined 70 million shoppers who represent an estimated £2 billion of retail spend in the UK.

Itch Media’s Richard Noble is ready to disrupt the traditional role of the big ad agencies. Interview by Ellen Hammett.

An update to OneSoon’s TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

A month of sport and EU Referendum coverage clearly helped boost commercial TV revenues in June – with ITV up by more than a quarter.

Bidon joins from Xaxis native specialist company Plista where he served as global CEO.

Teeman replaces Chris Forrester who is leaving for Spotify after a little over a year in the role.