Ex-VivaKi boss to lead global performance marketing capability.
ARCHIVE ▸ The Media Leader Staff
The Telegraph’s Cathy Ma will become audience dev director.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Nash will head up both UK and international programmatic teams.
The festive period was good to the majority of commercial broadcasters, with C4 and ITV 1 reporting solid revenue increases.
Launch of ‘Shared Spaces’ designed to “cut-through” a cluttered market.
Media IQ, SMG and Archant analyse Periscope’s latest development.
Quantcast, Jaywing, Total Media, Ensighten and The Work Perk give their analysis of the latest results
ITV’s group commercial director and RadiumOne’s European MD discuss their new partnership developing Ad Sync+, which marries traditional broadcast with emerging ad tech. Includes views from launch client Iceland.
Strategy Analytics, Posterscope and MEC share their key take-outs from this year’s event.
