Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Unveiled at Channel 4’s Upfront 2016 on Tuesday, PL4Y will drive all of 4Sales’ responses to campaign briefs from media agencies and clients, from next year.

Designed to help businesses manage the planning, creation, editing and publishing of content for social media more effectively, Content Calendr aims to be the “go-to social media platform” for enterprise level organisations.

Metro has announced the appointment of Martin Ashplant to the newly-created role of digital director, starting from January 2016.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Previously serving as CEO, Americas for Xaxis, Gleason succeeds Brian Lesser who moves to GroupM as CEO, North America.

While the majority of circulations remained fairly static in October, the Daily Star saw solid circulation increases.

Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.

New! Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Essence, whose clients include the Financial Times, Google, HP and Tesco Mobile, will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.