Traditional media planning faces an onslaught of challenges from adtech, algorithms, Google and procurement, to name just a few. Can it overcome them and return to the top table?

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

101’s Laurence Green, ITV’s Simon Daglish and Enreach’s Brian Jacobs give their thoughts on the challenges planning currently faces – and, if it has indeed lost its mojo, what it can do to get it back.

New forecasts from the Advertising Association, published today, predict growth of £2.5 billion over the next five years.

AOL’s Julie Forey will be responsible for driving awareness and understanding of the UK’s online measurement industry body.

Eirik Svendsen will be responsible for all technology and product management strategy across Trinity Mirror.

The new three-phase programme hopes to help improve understanding and working practices between agencies and tech start-ups.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

As the most valuable brand in the world celebrates its 40th birthday, media folk explain what Apple means to them.

Under the strict new measures businesses can be fined several thousands of pounds for “needlessly bamboozling” clients with “perplexing”, “cocksure” and “alienating” terms.