4C’s Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.

Media agencies were never supposed to be data management or analytics businesses – should they even try? Media iQ’s Stewart Easterbrook discusses in this video interview.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

The Government has eased off its plans, but could instead force the broadcaster to pay a dividend to the Treasury, sell a minority stake, or introduce National Audit Office scrutiny of Channel 4’s accounts.

Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science

To mark the launch, the i will be free of charge in Northern Ireland from launch date until Friday 13 May. There will also be on the street distribution in key local areas such as universities, railway stations and bus stations.

Consumers will spend £1.31 billion on streaming and downloading in 2016, according to new research.

Channel 4 walks away with the Grand Prix for the second consecutive year – while Posterscope, Facebook and Sky Media, amongst others, also win prizes.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.