In an interview with Newsline, Google’s agency head, Max Macintosh, gives his take on how brands should approach mobile app marketing – and discusses Google’s mobile business plans over the next 18 months.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

ISBA’s director of media and advertising, Bob Wootton, is to leave after 20 years of service, it has been announced.

A new report on global M&A activity reveals WPP was also the most acquisitive group across 2015, with 38 deals over the year.

Ex-VivaKi boss to lead global performance marketing capability.

The Telegraph’s Cathy Ma will become audience dev director.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Nash will head up both UK and international programmatic teams.

The festive period was good to the majority of commercial broadcasters, with C4 and ITV 1 reporting solid revenue increases.

Launch of ‘Shared Spaces’ designed to “cut-through” a cluttered market.