The latest Advertising Association/Warc Expenditure Report forecasts predict growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20 billion for the first time in 2015.
ARCHIVE ▸ The Media Leader Staff
Jones, who has been leading the company since November 2013 in her role as chief operating officer, is promoted effective immediately.
ITV’s breakfast slot kicked off a new era today as Susanna Reid – poached from BBC breakfast – launched the much-anticipated Good Morning Britain.
March was a poor month for commercial TV, with all channels reporting declines in revenue.
The latest Bellwether Report reveals the largest single upwards revision to marketing budgets in 14 years. Here, Newsline presents industry analysis on the findings – with views from Zenith, Carat, Vizeum and ZAK Media Group.
Richard Desmond, founder of publishing and television group, Northern & Shell, has reportedly sold Channel 5 to Discovery Communications and BSkyB in a deal worth £350 million.
Newsworks’ second annual Shift event looked at the changes that newspaper publishers are going through as they deliver journalism and advertising in ways to suit the changing needs of readers and marketers.
A session on London Live looked at challenged businesses, successes and failures.
The Big London Debate took the audience for a lively canter through the capital’s challenges and USPs.
The Guardian’s native advertising session didn’t produce huge insights, but certainly reflected the tensions that have arrived at the table.