101’s Laurence Green, ITV’s Simon Daglish and Enreach’s Brian Jacobs give their thoughts on the challenges planning currently faces – and, if it has indeed lost its mojo, what it can do to get it back.
ARCHIVE ▸ The Media Leader Staff
New forecasts from the Advertising Association, published today, predict growth of £2.5 billion over the next five years.
AOL’s Julie Forey will be responsible for driving awareness and understanding of the UK’s online measurement industry body.
Eirik Svendsen will be responsible for all technology and product management strategy across Trinity Mirror.
The new three-phase programme hopes to help improve understanding and working practices between agencies and tech start-ups.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
As the most valuable brand in the world celebrates its 40th birthday, media folk explain what Apple means to them.
Under the strict new measures businesses can be fined several thousands of pounds for “needlessly bamboozling” clients with “perplexing”, “cocksure” and “alienating” terms.
February was a relatively static month for commercial terrestrial channels; however, total satellite revenue was up 17.1%.
Integrated with ITV Hub, the Yospace system allows ads to be selected according to the demographic of the viewer, a process that takes place in real-time and is reactive to the variances of a live environment.
