As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.
ARCHIVE ▸ The Media Leader Staff
Due to the uncertain outlook following the outcome of the EU referendum, IPA Bellwether has downgraded its adspend forecasts for both 2016 and 2017.
Digital adspend for the Asia-Pacific region is expected to rise 18.2% in 2016 to $59.7 billion.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Headed by Mediatel CEO Derek Jones and Hubble founder Justin Lebbon, Mediatel Events will look to create more bespoke, home-grown events for the industry.
Online activity unrelated to the Olympics will be the most popular activity, according to new research from RadiumOne.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Ed Kitchingman, social insights director at MEC, dissects the Remain campaign’s social media strategy – and explains why Leave had the edge
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Sky’s online streaming service Now TV has announced the launch of a new ‘combo’ package – making it the UK’s first contract-free triple play bundle with TV, broadband and calls.
