Newsworks’ second annual Shift event looked at the changes that newspaper publishers are going through as they deliver journalism and advertising in ways to suit the changing needs of readers and marketers.
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A session on London Live looked at challenged businesses, successes and failures.
The Big London Debate took the audience for a lively canter through the capital’s challenges and USPs.
The Guardian’s native advertising session didn’t produce huge insights, but certainly reflected the tensions that have arrived at the table.
Advertising maestros Jeremy Bullmore and David Bernstein featured in an exploration of advertising and risk-taking.
Mediaocean has been appointed to develop a new trading system for the print industry, which, it is planned, will cover national newspapers then magazines and regionals, including each of their digital brands.
Ad-blocking is running at up to 20% of all registered users across a range of leading sites, so it should be a major talking point for the industry, but it has rarely been debated. This Wednesday sees all that change…
February was a good month for commercial television channels, with just ITV Breakfast seeing a very small decline in revenue.
Sources tell TechCrunch that the dongle will plug into the back of a TV via the HDMI port, but will also include support for streaming full PC game titles, meaning it could compete with consoles including the Xbox and PlayStation.
Sky customers to see a brand new homepage on their Sky+HD boxes in what the company is calling “the most significant shake-up” to its electronic programme guide since its introduction at the launch of digital TV in 1998.