Alongside easing revisions to marketing budgets, optimism regarding marketers’ wider industry financial prospects continued to wane in the third quarter of 2015.
ARCHIVE ▸ The Media Leader Staff
From innovations in mobile and out-of-home, to the ad-blocking debate, Susan Perolls and Clare Johnson, Loudmouth PR, share their key take-outs from this year’s ad:tech London.
Research the Media’s Richard Marks and News UK’s Sean Adams explain why the Connected Screens survey is so important for our industry both now and going forwards.
iProspect, Quantcast, Trinity Mirror, Carat, VisualDNA and Circus Street analyse the latest IAB digital adspend forecast.
Newsline presents the top 12 things anyone working in media needs to know about the latest findings.
As Instagram celebrates its fifth anniversary, Newsline hears from Jaywing, MEC, Getty Images, Summit and the CMA on what they think is next in store for the popular photo-sharing platform.
The co-founder and former CEO of media agency PHD joins after a major deal in the summer with Trinity Mirror and the marketing tech company.
Content marketing agency Archant Dialogue has appointed the Daily Mail’s Jon Lilley and Ubisoft’s Alan Dykes to its senior team.
Channel 4 increased its revenue by 20.2% year-on-year to surpass £43.6m while ITV 1 was up 4.3% to almost £95.4m
TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.
