ZenithOptimedia’s new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.

Google’s Doina Harris has been appointed vice president of the Advertiser Technology Group (ATG) in EMEA, while SAP’s Michele Weber joins as vice president and head of ATG global marketing.

Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.

The two-year rights deal with NFL will see the BBC show live coverage of all three International Series games at Wembley, as well as the world-famous Super Bowl.

The deal with video production platform Genero will give Havas access to 300,000 filmmakers in 220 countries.

The publisher has appointed Charlie Meredith in the new role of transformation director – with Sam Finlay filling Meredith’s current role as managing director of advertising.

Bauer Media UK has announced an update to its senior team structure as it looks to better integrate its content and commercial operations.

Ahead of celebrating its 25th anniversary, international conference company asi has announced the appointment of Graham Lovelace as director of media technologies.

BARB has announced the results from the beta launch of the first joint-industry, audited measure of viewing to online TV in the UK.

Anna Sampson leaves MediaCom after five years to lead Magnetic’s research department.