Industry experts from Jaywing, Carat, The Work Perk and Summit react to the latest IPA Bellwether for Q2 2015.
ARCHIVE ▸ The Media Leader Staff
Marketing budget growth increased to a three-quarter high in Q2 2015, marking 11 quarters of successive expansion, according to the latest IPA Bellwether report.
New research from TubeMogul reveals that 63% would welcome an advertising-funded BBC, compared to 37% who would rather it stay as it is.
The start of the summer has seen most newspaper sales decline, with only a few titles bucking the trend according to the latest ABC circulation results.
Public vote Bryan Adams-shot image of Sgt. Rick Clement as Front Cover of the Year
The BBC and ITV have beaten Sky to secure a free-to-air rights deal that will see both broadcasters become home to Six Nations Rugby from 2016 to 2021.
The surprise deal, which will cost the BBC £750m by 2020, will be phased in from 2018/19 with the BBC taking on the full costs from 2020/21.
Full report available at: Mediatel Connected > AV > Radio
While April was a strong month for UK commercial TV broadcasters, just one recorded an increase in network revenue in May, with total terrestrial channels down -3.6% on the previous year.
The inaugural awards have been set up to challenge media planners from across the industry to come up with the best local media campaign in response to a brief set by a national client.
