Siotis brings nine years of digital advertising experience from companies including BrightRoll, Rubicon Project, MySpace and AOL’s Advertising.com.
ARCHIVE ▸ The Media Leader Staff
The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia’s global CEO.
The independent body that defines best practice and standards for online ad trading has announced the next stage in the move to tackle online ad fraud.
As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.
Full report available at: >Mediatel Connected > AV > Television Ratings
The 84-year-old is expected to remain chairman of the company as his son James is named as successor.
As the UK’s mobile and broadband markets witness an array of mergers and acquisitions, the battle for customers and the fight over pay-TV is redrawing the telecommunications map. Here is our ultimate quick reference guide.
Join BBH, BUPA, Decipher, Sky Media, Gfk, YouView, VisualDNA, Kantar, RadiumOne, ANYDAYNOW and Manning Gottlieb OMD on 10 June.
The publisher of the London Evening Standard, The Independent and i has appointed Scott Deutrom to the newly created role of chief digital revenue officer.
Full report available at: Mediatel Connected > Connected Surveys
