ARCHIVE ▸ The Media Leader Staff
ONE by AOL will be the first open cross-screen programmatic ad platform optimising campaigns from web to TV.
The data-led consultancy will be run by worldwide CEO Jason Harrison, with 200 existing WPP staff – including consultants, analysts, data experts and engineers – based in hubs in New York, London and Bangalore.
Full report available at: Mediatel Connected > Connected Surveys > Data
Tickets are now on sale for Mediatel’s annual Connected Consumer Awards on 23 April at Banking Hall in central London.
The ten services with the most subscribers across the globe now have a total of nearly 130 million television customers.
Reasonable performances from the FT, The Times, Mirror and Sun helped the daily market record 0.2% growth – but the Sunday market takes another tumble.
Full report available at: Mediatel Connected > AV > Cinema > Top Ten Films Weekend
the Advertising Association predicts that advertising-related jobs will grow by over 70,000 in the next five years, bringing the total number of people working across the sector to over 434,000 by 2019.
BBC One has had its best start to the year in a decade, according to final consolidated data released this week.