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ARCHIVE ▸ The Media Leader Staff
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As YouTube enters its 10th year, Newsline hears from a host of media experts to find out what the future might hold for the world’s largest online video platform – and what challenges are on the horizon.
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot – whilst technology was revealed as the fastest-growing category.
Starting April with a spring in their step, UK commercial broadcasters recorded healthy increases in revenue, with all but one down on the previous year.
If the deal moves past the FCC’s regulatory hurdles, it will create the third and second largest cable operators in the US behind Comcast.
To help estimate total campaign ROI and discover “inspirational” radio ads, the RAB has launched two apps for both advertisers and agencies.
The $.4.4bn deal will give Verizon access to AOL’s automated ad platforms and video content – as well as global content brands, including The Huffington Post, TechCrunch and Engadget.
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.