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ARCHIVE ▸ The Media Leader Staff
A new five year partnership with The R&A will see Sky Sports offer exclusive live coverage of The Open, it has been announced.
The deal will see Nielsen pick up Brandbank clients including Tesco, Boots, P&G, Asda, Sainsbury’s and Amazon.
The festive month posted a mixed bag of results for commercial television channels, with ITV Breakfast coming out on top.
Highlights from the 2015 Year Ahead event – including video interviews with panellists, photos and the choices for media personality, top media brand and best media moment of 2014.
Ad tech company MediaMath has announced the appointment of Richard Beattie as senior vice president commercial, EMEA.
Back from Las Vegas, Mindshare’s Jeremy Pounder and TubeMogul’s Jay Prasad share their key take-outs from this year’s Consumer Electronics Show.
Unsurprisingly, the festive period took its toll on national newspaper circulations in December, with few titles across the three markets reporting any gains.
In total, the top 10 ads earned a combined 330 million views globally – check out the full video chart.
Deloitte forecasts SVOD will generate about £5 billion globally this year, amounting to only 3% of the £168 billion pay-TV market.
