ARCHIVE ▸ The Media Leader Staff
Full report available at: >Mediatel Connected > Display > Online > Traffic Trends
ZenithOptimedia forecasts global adspend will grow 4.4% to reach $544bn in 2015 – and will accelerate to 5.3% growth in 2016, boosted by next year’s Summer Olympics in Rio and the US Presidential elections.
Sound Digital, a consortium of Arqiva, Bauer and UTV Media GB, is awarded the licence to run 15 new DAB stations.
Winners of the third annual Connected Consumer Awards will be announced today (23 April) – with live tweets from around 3pm.
#AWEurope: Douglas McCabe says media newsbrands might be fighting back against the likes of BuzzFeed and Vice, but they won’t win in the long-run.
Havas’s digital trading director tells industry he wants to buy all linear TV programmatically – and asks which broadcaster will be bravest to go first.
A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.
Barbara Agus has been appointed global programmatic and yield director – ensuring the company has the right products to take to market, with a particular focus on video and mobile app inventory.