Britvic’s CEO Simon Litherland delivered his first speech as ISBA president at the body’s annual conference this morning, outlining the priorities and issues for the advertising industry this year.
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“Transparency is still high on the agenda,” says the new ISBA president, Britvic CEO, Simon Litherland, during his opening address at the 2015 ISBA conference.
10 March will see the return of the popular Future of Media Research conference – including debates, a world-first research exclusive, early findings from the new Connected Screens tracker and a line-up of extraordinary talent.
Publisher Future has today announced that Kerry Hindhaugh and Paul de la Nougerede are joining the company as sales director and commercial operations director, respectively.
January saw commercial broadcasters pick up speed again with just one channel reporting a decline in revenue.
Published three times a year, the tracker will encompass the whole continuum of screens: digital outdoor, TV sets, PCs, laptops, tablets and smartphones.
Full report available at: Mediatel Connected > AV > Radio
Full report available at: Mediatel Connected > Connected Surveys > Data
Santander beat Coca Cola to win the deal – reported to be worth £7 million.