Santander beat Coca Cola to win the deal – reported to be worth £7 million.
ARCHIVE ▸ The Media Leader Staff
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The latest findings from NRS PADD continue to paint a healthy picture for magazines, with mobile and tablet – including both websites and apps – increasing readership by an average of 20.7% across all titles.
Opening Shift 2015 today, Rufus Olins, CEO of Newsworks, did his best to reference a difficult week for newspapers in a realistic, and even positive, light.
To reflect the changes to the way customers work and to improve the user experience, Mediatel has this week merged its core media planning products – Mediatel.co.uk and Connected Consumer – into one platform: Mediatel Connected.
Full report available at: Mediatel Connected > Connected Surveys > Data
The Independent has announced it is to launch a new digitally focused US office to serve an increasingly global online audience.
The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.