If the deal moves past the FCC’s regulatory hurdles, it will create the third and second largest cable operators in the US behind Comcast.
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To help estimate total campaign ROI and discover “inspirational” radio ads, the RAB has launched two apps for both advertisers and agencies.
The $.4.4bn deal will give Verizon access to AOL’s automated ad platforms and video content – as well as global content brands, including The Huffington Post, TechCrunch and Engadget.
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.
In this short video interview, the chair of the judges explains what makes the category so important – and how it can tell us something about the way the connected consumer is altering the advertising landscape.
Mark Cross, director of Chartroom, said judges had originally been looking for client examples of connected solutions across devices and channels, but what they actually found was something more interesting and profound.
While the majority of online news sites saw browsers step outside for some sunshine, the Telegraph, Independent and Metro all recorded healthy boosts to their online audiences.
The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.