From MediaPost Blogs.“What is a real, successful YouTube view?” asks Richard Spalding, CEO of The 7th Chamber, on MediaPost’s Online Video Insider this week.“This is a question we are asked by clients all the time,” he says, “unfortunately – like most other online measurement questions – there isn’t one standard answer that has been largely… Continue reading What’s a YouTube view really worth?

Commercial terrestrial television channels have seen their advertising revenues continue to decline year-on-year with new data showing another fall for the period November 2011 – 12.

The Sun has maintained the audience gap between its closest rival, the Daily Mail, according to the third release of NRS PADD that combines the audience for both print and online, while the The Guardian and The Observer lead the quality market.

The daily newspaper market was down -1% on October, with The Daily Express performing best with only a 0.7% rise from October to 537,236 copies.

Commercial terrestrial television channels have seen their advertising revenues continue to decline with new data showing another fall in network revenues.

The UK is the world leader in dual screening with over 70% of UK tablet owners using them while watching TV, according to research showcased at the MRG Conference.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline – concluding today with the fifth and final video exclusive.

MediaTel has appointed David Pidgeon as the new editor for Newsline.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

BT has secured two EPG slots on the Sky platform in preparation for the launch of its sports channels next year. The broadcaster, which has secured rights to air FA Premier League football, international football and Aviva Premiership rugby packages, acquired the placeholders on the pay TV platform, which it has temporarily branded as Sailing… Continue reading BT to launch sports channels on two Sky slots next year