Google could enter the TV market with a bid for Premier League football rights, LoveFilm’s group digital officer Lesley MacKenzie told delegates at last week’s Media Playground 2010 event.
ARCHIVE ▸ The Media Leader Staff
Almost 6 million British adults intend to watch more World Cup TV coverage this time around than they did during the 2006 tournament, according to new research.
BSkyB has bought Virgin Media TV for £160 million, in a deal which will see Sky pay £105 million in cash on completion, with the remainder paid following completion of the regulatory process.
scotsman.com/jobs today launches a £2 million advertising campaign to increase its audience reach in the Scottish market.
ITV1’s revenue was up 20.7% year on year in April 2010, to around £109 million.
New figures from the Radio Advertising Bureau reveal that the commercial radio sector has grown its share of the display advertising market for the first time in 5 years.
A special extra session, The Big Digital Debate, has been added to this June’s Media Playground event, asking if digital opportunities are changing the media and marketing world for the better.
Media planning and buying agency Arena BLM has been rebranded as Arena Media, aligning it as the UK operation of the Arena Media Network.
KBH Transport Media, which specialises in traincards on rail routes into London, has launched new packages aimed at advertisers using smaller or more targeted budgets.
SeeSaw and LoveFilm have joined the Broadcast panel at this year’s Media Playground, completing a strong line-up for the event in London on 3 June.
