The online world is increasingly reflecting the offline world, with the web’s 50 most-popular brands consisting more than ever of businesses established in the ‘real world’ and sites serving the interaction between ‘real people’, according to a UKOM/Nielsen study of how the profile of the web’s most-visited sites has changed since 2004.

Reality tv ruled the roost this month with the big three of The X Factor, Strictly Come Dancing and I’m A Celebrity – Get Me Out Of Here! taking the top spots in this month’s chart.

Guy Holcroft, director at GFK, talked to delegates at the MRG conference about multi-tasking and how the results of a study conducted on behalf of Ofcom helped to map out how we are using the vast array of devices that are now available to us.

The MRG conference got off to a lively start last night with Kantar Media’s Richard Asquith chairing The Balloon Debate – “Which media will survive the digital age?”

The latest Mobile Executive Report, updated to include the most recent forecasts, with graphs and data tables.

The tables on this page show the latest UK advertising growth forecasts by medium from GroupM, ZenithOptimedia and Magna.

This table shows UK advertising forecasts from ZenithOptimedia, Carat, GroupM and Magna.

This table shows GroupM UK advertising growth forecasts by medium.

This table shows ZenithOptimedia’s latest UK advertising forecasts by medium, year on year % change at current prices.

June viewing was dominated by the FIFA World Cup, which kicked-off on Friday 11 with a spectacular opening ceremony showcasing the best of host nation South Africa.