The average American watches more than 151 hours of TV per month, while those who watch video on the internet consume three hours online, according to data from The Nielsen Company. The Nielsen Q4 A2/M2 Three Screen Report also reveals that those who watch video on their mobile phone or other device do so nearly… Continue reading Average American watches more than 151 hours of TV per month
ARCHIVE ▸ The Media Leader Staff
Most web surfers are not happy with having information collected about them in order for advertisers to provide them with more tailored ads, according to new research. The research, from ad technology firm Burst Media, found that, based on the description ‘advertisements more relevant to interest’, only one-in-five (23%) would not mind if non-personally identifiable… Continue reading Web users not happy with online behavioural ads
Duncan George, head of agency sales at Platform-A, has left the company.George joined in late 2007 as AOL’s head of agency sales, and took on the expanded role when AOL restructured its commercial operations around its ad-targeting business Platform-A in the middle of last year.Prior to joining AOL, George was commercial director of GCap Media,… Continue reading Duncan George Leaves Platform-A
Virgin Media has announced a Q4 2008 increase in revenues for its content business, up to £118.8 million from £114.1 million the previous year. Overall revenues in Q4 were £617.5 million, up from £610.3 million in the third quarter but down on £621.9 million last year. The company’s ‘on-net’ customer base at the end of… Continue reading Q4 increase in content division revenues for Virgin Media
Online pre-roll advertising works alongside television campaigns to extend reach among those in broadband homes, according to new research.The UK based research, conducted by Utarget.Fox and MediaCom, measured how online video extends the reach of television campaigns.The pre-roll campaign, conducted with Mediacom’s technology advertisers, ran online from Nov 26-Dec 26 in tandem with the client’s… Continue reading Online pre-roll ads extend reach of TV campaigns
Swedish freesheet company Metro International has received a bid approach from an unnamed source. The Stockholm-listed company’s shares rose more than 60% following news of the bid, taking the value of the company to about 380 million kr (£30 million). Metro, the third largest newspaper company in the world, is holding a shareholder meeting today… Continue reading Metro International receives bid offer
More than 17 million households in the UK, or 67.2% of the total, will subscribe to various broadband technologies in 2009, according to online research firm eMarketer. This figure is an increase of almost 6.5% from the 16.1 million households using broadband in 2008. Broadband is enabling people in the UK to watch more online… Continue reading Boost in UK broadband use
In total, 34% of US adults online at home report that they view some type of video online at least weekly, including 11% who view video online daily, according to a new report from Leichtman Research Group. Overall (including those not online), 1% of adults view recent TV shows online daily, and 8% weekly –… Continue reading US online video viewing increases
UK consumers have become more welcoming towards email communication from marketers, according to new research by customer insight specialist G2 Data Dynamics. G2 found that 57% of consumers agree that email is their preferred channel of communication, with 60% of men veering towards email compared to 54% of women. The survey was conducted among the… Continue reading UK consumers becoming more welcoming towards marketing emails
Microsoft has denied reports that it plans to resurrect video-on-demand service Project Kangaroo.Reports in the trade press had suggested that the company was in discussions with Kangaroo shareholders as part of a strategy to boosting the Microsoft’s audio-visual offering.However, a statement from Ashley Highfield, MD and VP of Microsoft Consumer & Online UK, said: “While… Continue reading Microsoft denies planning to resurrect Kangaroo