William Hill is launching a direct response outdoor advertising campaign to run on 5,000 Clear Channel Outdoor 6-sheets across the UK.The campaign was planned by communications planning agency Edwards, Groom Saunders.The creative invites new customers to call 0800 44 40 40 and quote ‘POSTER’ with the incentive of receiving a £30 free bet, when they… Continue reading William Hill launches campaign on 5,000 Clear Channel Outdoor 6-sheets

Associated Newspapers’ free morning title Metro suffered double-digit declines in advertising revenues for the first quarter of the year. Managing director Steve Auckland revealed that the drop in advertising follows single digit declines between October and December last year. Auckland said: “The paper is still profitable, but it has suffered a double-digit decline in ad… Continue reading Metro suffered double-digit ad revenue declines in Q1 2009

There was little mercy being shown to a beleaguered ITV from ISBA director general Mike Hughes when he opened the annual conference this morning.Speaking about CRR (Contract Rights Renewal) which is being reviewed currently by Ofcom, Hughes stated that ISBA does not want CRR dropped, but would be open to seeing it amended. However, he… Continue reading ISBA and Ofcom restate CRR position as ITV hacks costs

Digital-only radio station Planet Rock is parting company with First Radio Sales, the company that has represented it for the past six months.FRS said that the decision to end the sales agreement was mutual, adding that it wants to focus on servicing its local radio stations.Planet Rock became the first digital-only station to be sold… Continue reading Planet Rock parts company with First Radio Sales

ISBA director general Mike Hughes joined his new president, Coors CEO Mark Hunter, in urging the online industry to accelerate plans for a research currency today.Hunter described the lack of a currency as “unacceptable”, and a “major focus for ISBA this year”, whilst Hughes said he was “encouraging urgency and pace be put into it…… Continue reading “Snails Pace” online currency developments rile ISBA executive

Former ITV CEO Richard Eyre has called for a more open minded approach to behavioural targeting – “a game changer for advertisers”.Speaking at today’s ISBA conference, he said it may be “easier to attack than defend”, but there were huge opportunities here for advertisers. If this can get past the “privacy zealots and media vegans”… Continue reading Eyre backs behavioural targeting to replace our “geriatric advertising measures”

ITV has reported an adjusted pre-tax profit fall of 41% in 2008 to £167 million and a 32% drop in earnings before interest, tax and amortisation to £211 million. Annual revenues fell 3% from 2007 to £2.03 billion. Advertising revenues fell 4% to £1.43 billion, compared to a 5% fall in the overall TV market,… Continue reading ITV reports 41% fall in profits for 2008

US online ad spending in the first-quarter of 2009 will see a year on year fall for the first time since 2001, according to a recent forecast from IDC. IDC said that US online ad spending was basically flat in the fourth quarter of 2008. During that time, search ads increased 10% while display and… Continue reading US online ad spending forecast to fall in Q1 2009

US internet users aged 12-28 have embraced online applications that enable communicative, creative, and social uses, according to new research from the Pew Research Center’s Internet & American Life Project. Older users are more likely to engage in online activities that require some capital, such as travel reservations and online banking, the research found. It… Continue reading Younger US internet users embracing creative and social online applications

A new US study has found that light PC internet users are 30% more likely than heavy PC internet users to use their mobile devices to access online content. The results of the comScore study show that, in total, 42 million people in the US used their mobile devices in October 2008 to access news… Continue reading Light PC internet users more likely to go online via mobile than heavy PC internet users