BBC Worldwide content is to be made available on UK online video service BlinkBox.
ARCHIVE ▸ The Media Leader Staff
In our latest Research Focus report, Ipsos MediaCT looks at the effectiveness of social grade in market research.
A MediaTel Newsline reader – name and company withheld – comments on Greg Grimmer’s ‘The editor’s decision is final’ article, which was published on Tuesday.
The latest RAJAR figures for Q2 2009 paint a pretty positive picture for All Commercial radio, with its share of listening up 0.3 percentage points year on year to almost 43% of all listeners.All Commercial’s weekly reach also increased, up 3.2% year on year to almost 32 million listeners.Looking at just the London stations, Magic… Continue reading RAJAR Q2 2009: Round-up
In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to data from Ipsos MediaCT. The research found that 30% of 18-24 year-old Americans have streamed a full-length movie in the past 30 days and 51% have streamed a full-length TV show.… Continue reading Online TV increasing in popularity in US
US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research. Other media, including the internet, trailed newspapers by 20 percentage points as the primary medium… Continue reading US consumers still relying on newspaper ads
New research reveals that 62% of US adult internet users have watched online video on a video-sharing website, up from 33% in 2006. The Pew Research Center’s Internet & American Life project also found that 19% of US online adults use video-sharing sites on a typical day (compared with 8% in 2006). The April 2009… Continue reading Strong growth in US online video viewing
In July, the IPA’s latest Bellwether report revealed that the rate of decline in UK marketing spend decreased for the second quarter in a row. The Q2 report said this was helped by an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first… Continue reading INSIGHTanalysis: Media Healthcheck – July 2009
A new report from Anderson Analytics has found that US social networkers utilise sites such as Facebook and Twitter in different ways depending on their age. Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn, Anderson found. Generation Y was… Continue reading New study looks at US social network use
The Daily Mirror is launching a standalone celebrity gossip website based on its 3am column.Previously only available on Mirror.co.uk, the new site will feature 4-hour celebrity news, video and blogs, according to a report on MediaGuardian.3am.co.uk will have a “fun attitude” that keeps in style of the original 3am column, the report said.News of the… Continue reading Trinity Mirror to launch celebrity website
