Following on from Magic 105.4’s user-generated content (UGC) ‘Magic Good Mood Film’ TV advert, the station is launching a new ad using photos of the station’s listeners.Airing from September 7 to the end of October 2008, the new 30-second advert taps into the massive response by listeners to upload personal photos that make them smile… Continue reading Magic 105.4 Launches New Ad Featuring Listeners’ Photos

The latest circulation figures show that the Evening Standard was down 4.6% month on month in August, leaving its total at around 279,000 copies.Afternoon freesheets thelondonpaper and the London Lite remained relatively static month on month. They now have totals of around 401,000 and 500,000 copies respectively.Morning business freesheet City AM now has a total… Continue reading August Sees Circulation Dip For Evening Standard

The latest analysis from Screen Digest reveals a TV industry in a downward spiral of economic slowdown, advertising recession, deflated prices and audience fragmentation. Three of the big markets are suffering the most. In the UK, despite outperforming a sluggish advertising market in the first six months of the year, ITV’s full year guidance points… Continue reading New Report Looks At Challenging Times For TV Markets

PricewaterhouseCoopers (PwC) has released its latest Global Entertainment and Media Outlook report, revealing that DVR household universe in the US more than doubled in 2007, with household penetration rising from 9.9% to 20.6%. PwC added that less than half of US DVR users actually skip ads in playback however, and over the long run the… Continue reading PricewaterhouseCoopers Publishes Latest Global Media Report

The Guardian and Daily Telegraph are to raise their cover prices by 10p this weekend, following a recent increase by The Times.The price of the Saturday Daily Telegraph is rise from £1.50 to £1.60, while the weekday edition will also go up by 10p, from 80p to 90p. The Sunday Telegraph will stay at its… Continue reading Guardian And Telegraph To Raise Cover Prices

UK companies are forecast to spend £2.75 billion on search engine marketing in 2008, up 24% year on year, according to new research from E-consultancy. This year’s £2.75 billion spend is estimated to include £2.42 billion on paid search – a 23% increase on 2007. The remaining £330 million comes from spend on search engine… Continue reading UK Companies To Spend £2.75bn This Year On Search Engine Marketing

In August, figures from the Office of National Statistics showed that 16.46 million UK households have internet access, representing 65% of households and an increase of 1.23 million households since 2007. Of all UK households, 56% have broadband internet access, an increase from 51% in 2007, while of the UK households with internet access, 86%… Continue reading INSIGHTanalysis: Media Healthcheck – August 2008

Google is launching a new open source web browser which will see it go up against Internet Explorer and Firefox.The browser, called Chrome, will be available for download from tomorrow morning.Writing on the Google blog, Sundar Pichai, Google’s VP product management, and Linus Upson, engineering director, said: “We realised that the web had evolved from… Continue reading Google Launches Web Browser

New figures show that commercial radio revenue in the UK was down more than 10% in the 12 months to the end of June.Total UK radio revenue for April to the end of June 2008 – including national and local advertising and sponsorship and promotion – was £134.2 million, said a report on MediaGuardian.co.uk.National advertising… Continue reading Commercial Radio’s Revenue Falls

WPP has extended the deadline for its takeover offer of TNS by to weeks to 3pm on September 12. The move comes after just 8.6% of TNS shareholders decided to accept the group’s £1.1 billion offer before last Friday’s deadline. TNS has put out a statement today noting the “low level” of acceptances of the… Continue reading WPP Extends TNS Offer Deadline