Screen Digest is forecasting UK advertising revenue to drop by 8.4% in 2009 as marketer’s confidence falls to its lowest point and several major client industries such as finance, retail and automotive retract budgets. As prices have hit an all-time low, TV advertising is set to decline by 7.7% in 2009, predicts Screen Digest. Amplified… Continue reading UK ad revenue to drop 8% in 2009

In February, a report from eMarketer revealed that more than 17 million households in the UK, or 67.2% of the total, will subscribe to various broadband technologies in 2009. This figure is an increase of almost 6.5% from the 16.1 million UK households using broadband in 2008 (see Boost in UK broadband use) In a… Continue reading INSIGHTanalysis: Media Healthcheck – February 2009

US mobile search and display advertising revenues are expected to grow to $3.1 billion by 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2%, according to a forecast from The BIA Kelsey Group. The firm forecasts mobile local search advertising revenues will increase from $20 million to $1.3 billion,… Continue reading US search and display ad revenues to grow to $3.1bn by 2013

Trade magazine publisher Centaur Media has reported an 86% year on year fall in pre-tax profits for the six months to the end of December. Centaur posted an adjusted pre-tax profit of £700,000 in the six months to 31 December. In the same period in 2007 the company made £5 million pre-tax profit. Earnings before… Continue reading Centaur Media’s pre-tax profits fall 86% year on year

STV Group’s TV ad revenue rose 11% year on year in 2008, giving it 22% of the Scottish ad market. The group, formerly known as SMG, also saw broadcast sponsorship revenue increase by 50% year on year. Its cinema advertising business, Pearl & Dean, which has been up for sale since September 2006, will be… Continue reading STV ad revenue up 11% in 2008

Trinity Mirror reported a 22% fall in operating profit in 2008, down to £145.2 million from £186.4 million the previous year. The group cut its dividend, warning that advertising has fallen around 30% in the first two months of 2009. Revenues from retained businesses were down 6.5% to £871.7 million, down from £932.3 million. January… Continue reading Trinity Mirror reports fall in operating profit

The average American watches more than 151 hours of TV per month, while those who watch video on the internet consume three hours online, according to data from The Nielsen Company. The Nielsen Q4 A2/M2 Three Screen Report also reveals that those who watch video on their mobile phone or other device do so nearly… Continue reading Average American watches more than 151 hours of TV per month

Most web surfers are not happy with having information collected about them in order for advertisers to provide them with more tailored ads, according to new research. The research, from ad technology firm Burst Media, found that, based on the description ‘advertisements more relevant to interest’, only one-in-five (23%) would not mind if non-personally identifiable… Continue reading Web users not happy with online behavioural ads

Duncan George, head of agency sales at Platform-A, has left the company.George joined in late 2007 as AOL’s head of agency sales, and took on the expanded role when AOL restructured its commercial operations around its ad-targeting business Platform-A in the middle of last year.Prior to joining AOL, George was commercial director of GCap Media,… Continue reading Duncan George Leaves Platform-A

Virgin Media has announced a Q4 2008 increase in revenues for its content business, up to £118.8 million from £114.1 million the previous year. Overall revenues in Q4 were £617.5 million, up from £610.3 million in the third quarter but down on £621.9 million last year. The company’s ‘on-net’ customer base at the end of… Continue reading Q4 increase in content division revenues for Virgin Media