A record number of US email marketers are planning to bridge the gap between online social networks and their email marketing campaigns this year, according to new research from Ball State University, the Email Marketer’s Club and ExactTarget. The research also found that the number of social email initiatives is expected to grow 367% this… Continue reading US social email campaigns to increase nearly 400% in 2009

Despite the credit crunch, the internet is continuing to prove the medium of choice for more European advertisers as they seek to maximise return on investment. According to a report from the European Interactive Advertising Association, 70% of advertisers claim that their allocated online ad spend is increasing in 2009. The survey was conducted online… Continue reading Online continuing to be the medium of choice for European advertisers

New research has found that UK internet users are spending less of their online time shopping and more time browsing online media. During March 2009, 8.6% of all UK internet visits went to online retail websites and 9.8% to social networking websites, according to research from online intelligence firm Hitwise. Robin Goad, Hitwise’s director of… Continue reading UK internet users spending less time shopping online

While audience fragmentation is continuing, viewing of video content – including via the television set – is growing, according to the second Accenture annual Global Broadcast Consumer Survey. The survey, of more than 13,000 consumers in 13 countries, found that consumption of video content has risen during the past year in virtually every age range… Continue reading Consumers increasingly watching video content on multiple platforms

Almost half (48%) of US adults have either a MySpace or Facebook page, with 16% of adults updating their page at least once a day. Meanwhile, just 5% of Americans are currently using Twitter, according to a poll from Harris Interactive. The Harris poll surveyed 2,220 US adults online nationwide between March 31 and April… Continue reading Almost half of Americans have a Facebook or MySpace account

Global Radio is understood to be on the verge of selling eight of its Midlands stations to Bauer Media in a deal worth £30 million. Global said last August that it would be selling the stations to quell fears expressed by the Office of Fair Trading over its £375 million takeover of GCap Media. Bauer… Continue reading Global Radio on verge of selling Midlands stations to Bauer Media

Free newspaper publisher Metro International has posted a 24% decrease in total net revenues for the first quarter, to €55.6 million. Metro International – which publishes in more than 100 major cities in 18 countries across Europe, Asia, North and South America – also revealed that it has terminated discussions with a potential buyer. It… Continue reading Metro International records 24% fall in net revenues

Over 66 million US consumers across demographic categories are using the internet while watching TV, according to market research firm In-Stat. Based on In-Stat’s recent survey of US TV viewing habits, 33% of all male respondents, across age groups, reported that they are sometimes using a personal computer simultaneously while watching TV. Among some male… Continue reading Over 66m US consumers go online while watching TV

Growth in user spend on mobile entertainment services will slow dramatically over the next two years unless key markets emerge from recession, according to a new report from Juniper Research. The Mobile Entertainment report found that, under a worst case scenario of a prolonged global recession, mobile entertainment revenues would increase by nearly $13 billion… Continue reading Growth in user spend on mobile entertainment to slow over next two years

Google has reported a 6% rise in its first quarter revenues, to $5.51 billion (£3.72 billion). However, revenues were down 3% in the first quarter compared to the fourth quarter of 2008. Income in Q1 was $1.42 billion (£959 million), up from $1.31 billion (£884 million) a year earlier. AdSense revenue was $1.64 billion (£1.10… Continue reading Google reports 6% rise in Q1 revenues