The vast majority of US adult consumers still consider the print editions of newspapers and magazines indispensable sources of news and entertainment, a survey has found. The survey, from public relations firm The Rosen Group, polled Americans about the current state of media, and what might be in store for the future. Nearly 80% of… Continue reading US adults still consider print media valuable entertainment source

Video-on-demand (VoD) libraries and widgets will be the first generation of video services driving adoption of connected television experiences in the U.S., according to a new report from Parks Associates. Parks Associates said that consumer electronics manufacturers and service providers will benefit from higher margins and ARPU generation in providing these web-like experiences via the… Continue reading Strong US interest in VoD libraries and TV widgets

In a wide-ranging address on the future media landscape, Richard Eyre (a director of Guardian Media Group) painted a gloomy picture for the future of print at yesterday’s Annual ISBA conference in London.“Inside 18 months, the first titles will become online only.” This will include some nationals, Eyre added. “Newspapers are kidding themselves if they… Continue reading Eyre: Expect first nationals to close within 18 months

David Brennan, research and strategy director of Thinkbox, speaking at ISBA’s annual conference yesterday, pointed to the “serious growth” in use of TV over the internet (or Me TV as he labelled it), and described the advertising opportunities around this as a “real extension to broadcast TV”.Brennan bemoaned the lack of audience research data to… Continue reading Thinkbox uses ISBA platform to urge BARB to “get a move on”

William Hill is launching a direct response outdoor advertising campaign to run on 5,000 Clear Channel Outdoor 6-sheets across the UK.The campaign was planned by communications planning agency Edwards, Groom Saunders.The creative invites new customers to call 0800 44 40 40 and quote ‘POSTER’ with the incentive of receiving a £30 free bet, when they… Continue reading William Hill launches campaign on 5,000 Clear Channel Outdoor 6-sheets

Associated Newspapers’ free morning title Metro suffered double-digit declines in advertising revenues for the first quarter of the year. Managing director Steve Auckland revealed that the drop in advertising follows single digit declines between October and December last year. Auckland said: “The paper is still profitable, but it has suffered a double-digit decline in ad… Continue reading Metro suffered double-digit ad revenue declines in Q1 2009

There was little mercy being shown to a beleaguered ITV from ISBA director general Mike Hughes when he opened the annual conference this morning.Speaking about CRR (Contract Rights Renewal) which is being reviewed currently by Ofcom, Hughes stated that ISBA does not want CRR dropped, but would be open to seeing it amended. However, he… Continue reading ISBA and Ofcom restate CRR position as ITV hacks costs

Digital-only radio station Planet Rock is parting company with First Radio Sales, the company that has represented it for the past six months.FRS said that the decision to end the sales agreement was mutual, adding that it wants to focus on servicing its local radio stations.Planet Rock became the first digital-only station to be sold… Continue reading Planet Rock parts company with First Radio Sales

ISBA director general Mike Hughes joined his new president, Coors CEO Mark Hunter, in urging the online industry to accelerate plans for a research currency today.Hunter described the lack of a currency as “unacceptable”, and a “major focus for ISBA this year”, whilst Hughes said he was “encouraging urgency and pace be put into it…… Continue reading “Snails Pace” online currency developments rile ISBA executive

Former ITV CEO Richard Eyre has called for a more open minded approach to behavioural targeting – “a game changer for advertisers”.Speaking at today’s ISBA conference, he said it may be “easier to attack than defend”, but there were huge opportunities here for advertisers. If this can get past the “privacy zealots and media vegans”… Continue reading Eyre backs behavioural targeting to replace our “geriatric advertising measures”