The mobile broadband market will continue its rapid growth during the next five years and generate valuable new revenue streams for mobile network operators, according to a new report. According to the Analysys Mason report Mobile broadband in Europe: forecasts and analysis 2009-2014, there will be 148 million mobile broadband connections in Europe by 2014,… Continue reading Mobile broadband market to continue its rapid growth

A new report has highlighted cable and pay television, B2B publishers and diversified agencies as best placed to weather the current downturn. The Ernst & Young report, Media & Entertainment… by numbers, shows that the UK media industry is suffering from the ‘multiplier effect’ – media companies’ structural challenges are being exacerbated by the onset… Continue reading New report highlights best recessionary performers

Advertising expenditure in the UK could grow by as much as 52% in real terms (after allowing for inflation) over the ten-year period to 2020, according to the Advertising Association’s Long Term Advertising Expenditure Forecast. The report, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), looks at two… Continue reading UK adspend could grow 52% in period to 2020

The approaching switchover digital television broadcasting in the US, UK, and other major countries will create an unprecedented opportunity for the mobile TV market, according to a new study from ABI Research. Following the switchover, traditional and mobile TV broadcasters and cellular operators in many regions will launch mobile TV services attracting over 500 million… Continue reading Mobile TV market to benefit from digital switchover

Publicis Groupe has reported a 1.1% fall in net profits for 2008, to €447 million (£400 million). Publicis, the world’s fourth largest advertising and marketing group, also reported a 0.7% year-on-year increase in revenue to £4.7 billion (£4.2 billion) with an overall organic revenue growth rate of 3.8%, meeting analysts’ forecasts. The firm’s digital operations… Continue reading Publicis reports 1.1% fall in net profits for 2008

Advertising revenue at Daily Mail & General Trust’s national newspaper division fell by 23% in January. Ad revenue was also down 40% on DMGT’s regional titles, although in a trading update released today, it said that overall revenue was up by 2% year on year in the three months to December 31, the first quarter… Continue reading DMGT sees ad revenue fall in January

Shares in the online market research company YouGov have halved since the company warned that half-year profits would be “significantly lower than market expectations”. However, the chief executive has defended his decision to maintain investment in the group despite the profit warning. Last Thursday, the company released a trading statement admitting that profits for the… Continue reading YouGov shares crash after profit warning

The social networking audience is growing rapidly, up 11% year on year in 2008, and is expected to increase further over the next five years, according to a new report from eMarketer. In 2008, a staggering 80 million people, which is 41% of the US Internet user population, visited social network sites at least once… Continue reading Social networking users soar

The number of US women over age 55 using Facebook has grown 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to independent blog Inside Facebook. The number of men over age 55 also grew dramatically during the same four-month period (up 137.8%), but women… Continue reading Women over 55 flock to Facebook

Local news and information publisher Northcliffe Media has announced record audience figures across its network of local ‘this is’ websites.In a statement, Northcliffe said that its network of 233 websites had over 4.3m visitors in January alone – an increase of 39% compared to the same month last year. It added that these visitors made… Continue reading Northcliffe Media announces record audience figures