Adspend levels in the UK will fall by 4.3% in 2009 at current prices, with the first upturn, a modest 0.3% rise year-on-year, set for Q2 2010, according to the Advertising Forecast, produced by WARC for the Advertising Association. The report found that online is the only medium likely to grow throughout this period, at… Continue reading UK adspend levels to fall 4.3% in 2009

Online video gross media spend totaled $2.12 billion in 2008, up 36% v 2007, and is forecast to continue double-digit increases through 2010 at a moderating rate, according to a US analytics report from AccuStream iMedia Research. The research report, Online Video Media Spend: 2003 – 2010 calculates multiple ad sales components corresponding to annual… Continue reading Online video media spend to increase

UBS has revised down its ad spending forecast for the year, with the new estimate putting online revenues at 1.4% growth in 2009, down from 10.4%. UBS analyst Matthieu Coppet has also downgraded 2010’s figure, although only slightly, from 13.8% to 11.2%. Globally, UBS expects newspaper ad revenues to fall 11.7% this year, with a… Continue reading UBS downgrades global ad forecast

There will be more than 20 million men online in the UK in 2009 – 51% of the UK internet user population – according to a new estimate from eMarketer. More women in the UK continue to go online, said eMarketer, which expects slightly more than 19 million to do so in 2009. The proliferation… Continue reading Men to make up 51% of UK internet population in 2009

Customer magazines have shown growth of 16% in the past six months according to the latest ABC figures.The top eight magazines by circulation are now customer titles, with 12 customer magazines in the top 20.Julia Hutchison, COO, Association of Publishing Agencies, said: “The average circulation for actively purchased magazines is down 6.8% but customer titles… Continue reading Customer magazines show 16% circulation growth in six months

ITV is understood to have put its social networking website Friends Reunited up for sale in a move to be announced in its annual results next month. The decision to put sell the business is part of a wider cost cutting drive that will include a possible cut of 10% of the company’s workforce. ITV… Continue reading ITV to sell Friends Reunited

The mobile broadband market will continue its rapid growth during the next five years and generate valuable new revenue streams for mobile network operators, according to a new report. According to the Analysys Mason report Mobile broadband in Europe: forecasts and analysis 2009-2014, there will be 148 million mobile broadband connections in Europe by 2014,… Continue reading Mobile broadband market to continue its rapid growth

This week’s edition of “The Inside Line” looks at the Competition Commission’s ruling on Project Kangaroo. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:What is your view on the Competition Commission’s decision to block Project Kangaroo, the joint VoD venture from BBC Worldwide, Channel 4… Continue reading The Inside Line: Project Kangaroo

A new report has highlighted cable and pay television, B2B publishers and diversified agencies as best placed to weather the current downturn. The Ernst & Young report, Media & Entertainment… by numbers, shows that the UK media industry is suffering from the ‘multiplier effect’ – media companies’ structural challenges are being exacerbated by the onset… Continue reading New report highlights best recessionary performers

Advertising expenditure in the UK could grow by as much as 52% in real terms (after allowing for inflation) over the ten-year period to 2020, according to the Advertising Association’s Long Term Advertising Expenditure Forecast. The report, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), looks at two… Continue reading UK adspend could grow 52% in period to 2020