US advertising spending is forecast to drop 12% in 2009, although there may be somewhat of a levelling off in 2010, according to a recent Media Business Report from Jack Myers.com Media Network. The Myers report predicts a double-digit drop in total ad spending in 2009, following a 4% decline last year. This decline is… Continue reading US adspend forecast to drop 12% in 2009

‘Catch-up’ on-demand viewing via digital cable (DCab) is to be incorporated into BARB reporting.This is being achieved with the continued rollout of Unitam meters from AGB Nielsen Media Research, which have been used by BARB since 2006.Only playback content which is an exact match to the original broadcast will be included in the published data,… Continue reading BARB to incorporate on-demand viewing via digital cable

Revenue from traditional television spot ads will account for just 25% of TV advertising by 2019, according to new research from Generator Research. The result will be a market worth $13.1 billion in the US, down from $57.8 billion in 2008, the research firm said Andrew Sheehy, head of research at Generator, said: “This could… Continue reading Traditional TV ad revenue predicted to fall 75% within 10 years

Total UK adspend fell by 3.9% for the full year 2008, and was down 9.6% year on year in the fourth quarter, according to new research from the World Advertising Research Center (WARC) on behalf of the Advertising Association. Newspapers grabbed a 25% share of total adspend last year, just ahead of TV with 23%,… Continue reading UK adspend fell 3.9% in 2008

US advertising for 2008 was down 2.6% compared to 2007, with preliminary figures from Nielsen putting total US ad spend at $136.8 billion last year. Hispanic cable TV and cable TV were the only two media to show ad growth in 2008, of 9.6% and 7.8% respectively. Cable was the highest revenue -generating medium with… Continue reading US ad spend down 2.6% in 2008

More than 80% of Americans now have a computer in their homes, and of those, almost 92% have internet access, up from 77.9% one year earlier. According to a study on home internet access from The Nielsen Company, US internet access is correlated with education level and a household’s combined annual income. As these factors… Continue reading More than 80% of Americans now have a computer in the home

The chief executive of Independent News & Media, Sir Anthony O’Reilly, is to retire in May, to be replaced by his son Gavin O’Reilly with immediate effect. O’Reilly, INM’s largest shareholder with 28.5%, will retire on 7 May, with his son, currently chief operating officer, becoming chief executive-designate with immediate effect. INM shareholder Denis O’Brien… Continue reading INM CEO Sir Anthony O’Reilly to retire in May

UTV has reported pre-tax profits of £20.3 million in 2008, down from £20.8 in 2007. Group operating profit remained static at £28.1 million, with radio operating profit up 12% to £18.5 million. There was also an impressive increase in new media operating profits, of 44%, taking the total to £2 million. However, television operating profits… Continue reading UTV reports £0.5m drop in pre-tax profits

RTL Group, owner of Five, has reported a 1.2% rise in revenue to €5.7 million for the year ending December 31 2008, with underlying revenue at constant exchange rates up 2.6%. Earnings before the deduction of interest, tax and amortization (EBITA) were up 2% to €916 million. The net profit attributable to RTL Group shareholders… Continue reading RTL Group reports 1.2% rise in revenue for 2008

The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic compared to 20% in the UK, according to new data from mobile web firm Bango. Anil Malhotra, SVP of marketing at Bango, said: “With 245 million subscribers, it was only a matter of time before… Continue reading US knocks UK off the top of worldwide charts for mobile web browsing and buying