Advertising expenditure in the UK could grow by as much as 52% in real terms (after allowing for inflation) over the ten-year period to 2020, according to the Advertising Association’s Long Term Advertising Expenditure Forecast. The report, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), looks at two… Continue reading UK adspend could grow 52% in period to 2020

The approaching switchover digital television broadcasting in the US, UK, and other major countries will create an unprecedented opportunity for the mobile TV market, according to a new study from ABI Research. Following the switchover, traditional and mobile TV broadcasters and cellular operators in many regions will launch mobile TV services attracting over 500 million… Continue reading Mobile TV market to benefit from digital switchover

Publicis Groupe has reported a 1.1% fall in net profits for 2008, to €447 million (£400 million). Publicis, the world’s fourth largest advertising and marketing group, also reported a 0.7% year-on-year increase in revenue to £4.7 billion (£4.2 billion) with an overall organic revenue growth rate of 3.8%, meeting analysts’ forecasts. The firm’s digital operations… Continue reading Publicis reports 1.1% fall in net profits for 2008

Advertising revenue at Daily Mail & General Trust’s national newspaper division fell by 23% in January. Ad revenue was also down 40% on DMGT’s regional titles, although in a trading update released today, it said that overall revenue was up by 2% year on year in the three months to December 31, the first quarter… Continue reading DMGT sees ad revenue fall in January

Shares in the online market research company YouGov have halved since the company warned that half-year profits would be “significantly lower than market expectations”. However, the chief executive has defended his decision to maintain investment in the group despite the profit warning. Last Thursday, the company released a trading statement admitting that profits for the… Continue reading YouGov shares crash after profit warning

The social networking audience is growing rapidly, up 11% year on year in 2008, and is expected to increase further over the next five years, according to a new report from eMarketer. In 2008, a staggering 80 million people, which is 41% of the US Internet user population, visited social network sites at least once… Continue reading Social networking users soar

The number of US women over age 55 using Facebook has grown 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to independent blog Inside Facebook. The number of men over age 55 also grew dramatically during the same four-month period (up 137.8%), but women… Continue reading Women over 55 flock to Facebook

Local news and information publisher Northcliffe Media has announced record audience figures across its network of local ‘this is’ websites.In a statement, Northcliffe said that its network of 233 websites had over 4.3m visitors in January alone – an increase of 39% compared to the same month last year. It added that these visitors made… Continue reading Northcliffe Media announces record audience figures

Sky has won a fifth package of Premier League rights to go with the four packages the broadcaster won earlier this week (see NewsLine).Sky will now have 115 exclusively live Premier League matches in each of the 2010-11, 2011-12 and 2012-13 seasons.The satellite broadcaster will pay a total of £1,623 million for the five packages… Continue reading Sky wins fifth Premier League rights package

Buoyed by the increasing financial uncertainty in world markets, January saw free business title City AM‘s distribution figure grow 3.7% year on year to 87,655.The Evening Standard‘s circulation dipped slightly year on year, by around 0.5% to just under 293,000 copies, although it was up month on month.Evening freesheet thelondonpaper remained relatively static year on… Continue reading City AM enjoys year on year growth