BBC One’s Strictly Come Dancing was the big winner on Saturday evening, picking up a peak of 10.5 million adults (a 50.8% share of the audience) in its 5.30pm timeslot.An average audience of 9.7 million adults (a 49% share) stuck with the programme for its hour and a half duration.The X Factor on ITV1 was… Continue reading Strictly Come Dancing Gets 10.5 Million Adults

GCap Media’s Capital 95.8 has signed a multi media promotional deal with 20th Century Fox to support the DVD release of The Simpsons Movie on 10th December 2007.Launching on-air on Monday 10th December, listeners of Johnny Vaughan’s Breakfast Show can text in to guess how fast a Simpsons Movie character is talking.If guessed correctly, the… Continue reading Capital 95.8 Signs Simpsons Movie Deal

TV listings guide Radio Times is beginning a nationwide marketing campaign to drive sales of this year’s Christmas issue which goes on sale from December 12.Priced at £2, the Christmas issue will be the magazine’s largest ever pagination in its 84-year history.Radio Times is partnering with major multiples nationwide to run in-store TV campaigns to… Continue reading Radio Times Launches Christmas Marketing Campaign

IPC’s Marie Claire has relaunched its website with a complete re-design, including greater depth of content and a host of new sections.The re-design, overseen by Stuart Selner, Marie Claire‘s creative director, and online editor Carla Bevan, is intended to deliver a glossier, cleaner look and provide easy navigation through its content.The new look website will… Continue reading New Look For Marie Claire Website

James Murdoch is stepping down as chief executive of BSkyB to take up a position overseeing all of News Corps’ media operations in Europe and Asia.Jeremy Darroch, previously Sky’s chief financial officer, will take over as chief executive.Murdoch’s new role, which puts him in pole position to succeed his father, will see him take control… Continue reading James Murdoch Takes On Senior News Corp Role

German publishing group H Bauer has agreed to buy Emap’s magazine and radio divisions for £1.14 billion.In a statement released this morning Emap added that it will not be selling its business-to-business division, which covers trade magazines and exhibitions.Commentators had thought that the group’s business-to-business division was Emap’s most attractive asset and some had estimated… Continue reading H Bauer Buys Emap’s Magazine And Radio Divisions

Freeview is to launch a new catch-up service giving viewers the chance to watch popular programmes they might have missed and also plans to add subscription pay channels to its offering.Ilse Howling, Freeview general manager, said that the catch-up service was about giving people more value and would make Freeview a “more sophisticated” platform.She added… Continue reading Freeview To Launch Catch-Up Service

Irn-Bru is launching its first ever UK seasonal campaign, with a re-imagining of children’s Christmas classic The Snowman.Airing on TV from December 10, Irn-Bru worked with the original composer Howard Blake and Snowman Enterprises to complete the 60-second film.The ad sees Irn-Bru’s Snowman take to the skies with a small boy before realising the child… Continue reading Irn-Bru To Launch First Ever Seasonal Campaign

thelondonpaper remained ahead of the London Lite in November, with a total circulation of almost 496,000.It recorded a month on month rise of 300 copies, while the London Lite‘s circulation fell by almost 500 copies over the same period, leaving its circulation at more than 400,500.The Evening Standard was down by around 550 copies month… Continue reading thelondonpaper’s Circulation Stays Ahead Of London Lite

In November, a forecast from Telecoms Trends International predicted that the number of mobile TV users would rise to over two billion in 2013. Naqi Jaffery, president and chief analyst at Telecom Trends International, said that just as mobile voice is becoming the primary means of voice communication, mobile TV will eventually become the primary… Continue reading INSIGHTanalysis: Media Healthcheck – November 2007