New research from IPC Media has found that 71% of UK women go online every day, with the average woman having been connected to the web for six and a half years. The findings come from Women’s Space, the latest wave of research from IPC Media’s Origin Panel – a rolling programme of research using… Continue reading New Research Finds Women At Home On The Web

US online adspend will more than double as a percentage of total media, rising from a 6% share of total media in 2006, to slightly more than a 12% share in 2010, according to a new forecast from eMarketer. In roughly the same period, eMarketer predicts that online spending will nearly treble, rising frmo $16.9bn… Continue reading US Online Adspend To More Than Double

The global mobile-gaming market suffered a reversal of fortune in the second quarter of 2007 as revenues for title publishers declined by 9%, compared with 11% growth in the first quarter, according to a new report from iSuppli Corp. David Carnevale, vice president, multimedia content and distribution for iSuppli, said: “While growth compared to the… Continue reading Global Mobile Gaming Revenue Falls in Q2

A new survey of online media owner service levels has revealed overall unsatisfactory results in the service levels of both search and display online media owners, but minor improvements in some key areas.The IPA Digital Media Group’s survey, a follow up to one sent out in May, has found that there has been an overall… Continue reading Decline In Search and Display Satisfaction Levels For Online Media Owners

BBC One’s The Nature Of Britain beat off BAFTA’s big birthday bash on ITV1 last night, with a peak of 4.3 million adults tuning in to see Titchmarsh twitter on about the flora and fauna of this sceptred isle.The popular nature show, on at 9pm, was up against Happy Birthday BAFTA on ITV1 at the… Continue reading British Nature Beats BAFTA

Matthew Brittin, director of Google UK, yesterday said that marketers should go “back to basics”, adding that they need to put more emphasis on what their brand stands for.Speaking at IAB Engage 2007, Brittin said that “the majority of brand owners have not yet worked out the rules and do not yet know how to… Continue reading Google Urges Marketers To Go Back To Basics

BBC Worldwide, the commercial arm of the corporation, has begun rolling-out ads on its international website.The BBC has announced three major advertising partners for the first slots – Airbus, British Airways and Hublot.Watch maker Hublot will be running a global promotion on the news home page showing its product, while BA will be maintaining a… Continue reading Ads Begin On BBC’s International Website

Thinkbox, the marketing body for commercial television, has announced the appointment of The Red Brick Road as its first creative agency.The Red Brick Road was appointed following a four-way strategic pitch – managed by the AAR – and will be responsible for supporting all the communications for Thinkbox’s online, direct marketing and advertising communications, including… Continue reading Thinkbox Appoints First Creative Agency

AOL has acquired online advertising company Quigo, in a deal that could be worth over $300 million, according to AOL chairman and CEO Randy Falco, who was speaking at yesterday’s IAB Engage 2007 conference in London.Quigo has developed online advertising technology that makes it easier for people to receive targeted ads. Falco said that the… Continue reading AOL Buys Targeted Ad Company In $300m Deal

BT has reported pre-tax profits of £1.5 billion for the second quarter, up 2%, with revenues of £5 billion, up 3%. Its second quarter earnings were up by 2%, boosted by growth in its networked IT services and broadband. The telecoms giant had 11.7 million wholesale broadband connections (DSL and LLU) at the end of… Continue reading BT Announces Q2 Results