BBC One’s The Nature Of Britain beat off BAFTA’s big birthday bash on ITV1 last night, with a peak of 4.3 million adults tuning in to see Titchmarsh twitter on about the flora and fauna of this sceptred isle.The popular nature show, on at 9pm, was up against Happy Birthday BAFTA on ITV1 at the… Continue reading British Nature Beats BAFTA

Matthew Brittin, director of Google UK, yesterday said that marketers should go “back to basics”, adding that they need to put more emphasis on what their brand stands for.Speaking at IAB Engage 2007, Brittin said that “the majority of brand owners have not yet worked out the rules and do not yet know how to… Continue reading Google Urges Marketers To Go Back To Basics

BBC Worldwide, the commercial arm of the corporation, has begun rolling-out ads on its international website.The BBC has announced three major advertising partners for the first slots – Airbus, British Airways and Hublot.Watch maker Hublot will be running a global promotion on the news home page showing its product, while BA will be maintaining a… Continue reading Ads Begin On BBC’s International Website

Thinkbox, the marketing body for commercial television, has announced the appointment of The Red Brick Road as its first creative agency.The Red Brick Road was appointed following a four-way strategic pitch – managed by the AAR – and will be responsible for supporting all the communications for Thinkbox’s online, direct marketing and advertising communications, including… Continue reading Thinkbox Appoints First Creative Agency

AOL has acquired online advertising company Quigo, in a deal that could be worth over $300 million, according to AOL chairman and CEO Randy Falco, who was speaking at yesterday’s IAB Engage 2007 conference in London.Quigo has developed online advertising technology that makes it easier for people to receive targeted ads. Falco said that the… Continue reading AOL Buys Targeted Ad Company In $300m Deal

BT has reported pre-tax profits of £1.5 billion for the second quarter, up 2%, with revenues of £5 billion, up 3%. Its second quarter earnings were up by 2%, boosted by growth in its networked IT services and broadband. The telecoms giant had 11.7 million wholesale broadband connections (DSL and LLU) at the end of… Continue reading BT Announces Q2 Results

AOL has acquired online advertising company Quigo, in a deal that could be worth over $300 million, according to AOL chairman and CEO Randy Falco, who was speaking at yesterday’s IAB Engage 2007 conference in London. Quigo has developed online advertising technology that makes it easier for people to receive targeted ads. Falco said that… Continue reading AOL Buys Targeted Ad Company In $300m Deal

News Corp has reported a rise in operating income to $1.05bn (£499m) for the three months to the end of September. Chief executive Rupert Murdoch said that the rise in operating income was due to the strong box-office performance of films such as The Simpsons Movie. Net profits were down 13% to $732m, although in… Continue reading News Corp Reports Rise In Operating Income

Orange is to launch its IPTV service before the end of the year, with plans to offer a hybrid VoD and Freeview package.Tim Pearson, director of IPTV at Orange UK, told Media Week that with the IPTV platform coming on stream, the company is looking at offering clients the ability to run campaigns across its… Continue reading Orange To Launch IPTV Service This Year

Liverpool might have picked up a record win in the footer on ITV1 last night, but it was not enough to beat the drama double-whammy on BBC One, with Holby City and Spooks grabbing more adult viewers.On at 9pm, Spooks had a peak of 5.3 million adults, a 24.5% share of the audience, with an… Continue reading Liverpool Beaten By BBC One