Irn-Bru is launching its first ever UK seasonal campaign, with a re-imagining of children’s Christmas classic The Snowman.Airing on TV from December 10, Irn-Bru worked with the original composer Howard Blake and Snowman Enterprises to complete the 60-second film.The ad sees Irn-Bru’s Snowman take to the skies with a small boy before realising the child… Continue reading Irn-Bru To Launch First Ever Seasonal Campaign

thelondonpaper remained ahead of the London Lite in November, with a total circulation of almost 496,000.It recorded a month on month rise of 300 copies, while the London Lite‘s circulation fell by almost 500 copies over the same period, leaving its circulation at more than 400,500.The Evening Standard was down by around 550 copies month… Continue reading thelondonpaper’s Circulation Stays Ahead Of London Lite

In November, a forecast from Telecoms Trends International predicted that the number of mobile TV users would rise to over two billion in 2013. Naqi Jaffery, president and chief analyst at Telecom Trends International, said that just as mobile voice is becoming the primary means of voice communication, mobile TV will eventually become the primary… Continue reading INSIGHTanalysis: Media Healthcheck – November 2007

H Bauer has agreed to buy Emap’s magazine and radio businesses for £1.14 billion. Both sales are dependent on shareholder approval, while the sale of the radio business is also conditional on completion of the sale of Emap’s Irish radio business or, if there is not a sale, the transfer of Emap’s Irish Radio business… Continue reading H Bauer Buys Emap Magazine And Radio Divisions

Duncan Edwards, chief executive of the National Magazine Company, has confirmed that the company has pulled out of the bidding for Emap’s consumer magazine division. Edwards emailed staff earlier today to say that he would not be buying the business, according to a report on MediaGuardian.co.uk. The report quotes the email as saying: “As I… Continue reading NatMags Pulls Out Of Emap Bidding

The Mobile Entertainment Forum (MEF) has launched a guide to the Audiovisual Media Services (AMS) directive, which updates and replaces the existing EU framework for the television and broadcast industry.Taking over from the Television without Frontiers (TWF) directive, the AMS directive will see existing rules for traditional TV enforced for mobile multimedia services, including mobile… Continue reading Mobile Industry Gets Guide To New EU Directive

A new report from the National Consumer Council (NCC) has called for children to be better protected from online ads on some of their favourite websites.The Fair Game report found that lots of the websites popular with children are actually targeted at older age groups, which means that some of the ads children see are… Continue reading Report Claims Children Need More Protection From Online Ads

IPC TX has appointed Gareth Beesley as publisher of TV Times, TV & Satellite Week and Soaplife.Beesley is currently associate publisher of IPC Ignite monthlies Uncut and Loaded, before which he was associate publisher of IPC Inspire’s technology portfolio.Before working in publishing he was circulation manager for IPC TX and was part of the launch… Continue reading IPC Appoints New Publisher For TV And Soap Mags

Universal McCann’s latest global ad forecast predicts worldwide advertising to reach $653.9 billion in 2008, a year on year rise of 4.6%, with the UK forecast to grow 3.5% year on year in 2008 following a rise of 3.8% this year. It expects advertising in the US to grow much slower than the rest of… Continue reading Worldwide Advertising To Reach $653.9bn In 2008

The latest forecast from ZenithOptimedia predicts that UK newspaper advertising spend is forecast to grow next year by 1.1%, the first increase since 2004. In its worldwide forecast, Zenith is predicting a 2.7% increase in newspaper advertising spend (see Global Ad Market To Grow In 2008). Magazine adspend is forecast to increase 0.1% next year,… Continue reading UK Newspaper Adspend Forecast To Grow