Ofcom has outlined its plans for the “digital-dividend” auction, which will occur after digital switchover in 2012 when valuable broadcast transmission spectrum will be freed up.The regulator has decided on a market led approach, although it has identified one case where it will reserve spectrum to avoid the risk of market failure in an auction.The… Continue reading Ofcom Unveils Digital Dividend Plans

Network advertising revenues (NAR) at ITV’s digital channels have increased to £209 million, according to a trading statement released by the broadcaster today.The trading update, for the 12 months to December 31 this year, shows that ITV2, ITV3 and ITV4, enjoyed an increase in NAR of approximately 32%.ITV added that it has stabilised its ad… Continue reading Ad Revenues At ITV Digital Channels Reach £209m

IPC Media has announced a new partnership with online sales house Tomorrow Focus to develop digital opportunities for pan-European clients across key IPC web properties.The deal sees IPC Media become a core partner in Premium Publishers Online (www.premium-publishers.eu), Europe’s largest sales network for editorial websites, alongside publishers including Associated Northcliffe Digital in the UK, El… Continue reading IPC Media Joins Premium Publishers Online For Pan-European Ad network

ITV has stabilised its ad revenue, according to a trading update released today for the 12 months to December 31. The broadcaster said that its net advertising revenue was down 0.6% across all of its channels, compared with an 8.4% fall last year, while ITV1’s ad income dropped 4.4%, an improvement on the 12.4% decline… Continue reading ITV Ad Revenues Stabilise

Trinity Mirror has reported increased advertising revenues of 2.1% for the five months to the end of November. In a trading update released today, Trinity Mirror said that advertising revenues in its regionals division increased by 0.6% for the five months to November, compared with a decline of 1.0% for the first half. By category,… Continue reading Trinity Mirror Reports Increased Ad Revenues

The Competition Commission is set to recommend that BSkyB reduces its stake in ITV to under 10%, according to a report today. The Commission is set to send its report to the government this week, and according to today’s Financial Times, competition regulators are set to recommend to business and enterprise secretary John Hutton that… Continue reading Sky To Be Forced To Reduce ITV Stake

Johnston Press has seen its overall advertising revenues increase by 0.2% with like-for-like UK print advertising revenues declining by 0.8% in the second half of the year. During the first half, the equivalent figures were reductions of 1.5% and 2.9% respectively. Advertising revenues in the Republic of Ireland declined by 1.2%, compared to the growth… Continue reading Johnston Press Ad Revenues Increase

Advertisers in the UK spend more money per person on internet advertising than any other country, at £33, according to Ofcom’s second annual International Communications Market Report. The regulator said that this is twice as much as France, Germany and Italy combined. At 14% of total revenues, spend in the UK on online advertising overtook… Continue reading UK Advertisers Spend More Per Person Online Than Any Other Country

Five has secured two new sponsorship deals with UK price comparison site moneysupermarket.com.travelsupermarket.com (part of moneysupermarket.com) will sponsor Five’s brand new travel series, Rough Guide To…, from January 10.The package includes 1×15″ opening credit, 2×5″ break bumpers and 1×10″ closing credit per episode. The deal also includes up to 5″ visual accreditation on any related… Continue reading Five Secures Two New Sponsorship Deals

The big Champions League football match between Liverpool and Marseille on ITV1 was pretty much level with BBC One’s offering of soaps and drama last night.At 7.30pm on BBC One, EastEnders picked up a peak of 8.1 million adults (a 40% share of the audience) in an episode which ended on a cliffhanger when Phil… Continue reading Liverpool Locks Horns With BBC One