Facebook has reportedly offered £41 million to buy Chinese social networking site Zhanzuo.com. The Chinese website is one of the largest social networks in China, with an estimated seven million users, many of whom are college students. The move would give Facebook a ready-made entry into the largest internet market outside the US, and would… Continue reading Facebook Looks At Entering Chinese Market

A new report from In-Stat has found that Europe is leading the world in the fast-growing digital terrestrial platform (DTT), though other regions are gaining momentum. In-Stat says that with digital switchover approaching in North America and Western Europe, strong drivers for DTT set-top boxes are on the horizon as consumers move from analogue to… Continue reading Europe Leading The World In DTT Growth

The Interactive Advertising Bureau – the IAB in the US – and PricewaterhouseCoopers LLP (PwC) this week announced that internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3%, over Q3 2006. The results are nearly 3% higher… Continue reading US Internet Ad Revenues Exceed $5.2bn For Q3 07

Tiscali has bolstered its online TV offering by reaching a deal with sports broadcaster Setanta.The deal means that customers will now have access to content from three Setanta Sports channels for £7.99 a month.Users will be able to access live broadcasts from Setanta Sports 1, 2 and Golf as well as on-demand and highlights on… Continue reading Tiscali Boosts Online TV Offering With Setanta Deal

Freeview will tonight launch its first ever television advertising campaign, with an aim to encouraging more Brits to make the switch to digital TV.The 40″, 30″ and 10″ ads are airing in three TV regions close to digital switchover – Border, Central and Granada – and will run alongside outdoor, online and retail activity.The ads… Continue reading Freeview Launches First Ever TV Ad Campaign

Changing consumer habits in the US, driven by the shift from analogue to digital media, are revolutionising the ad industry, which could spell bad news for agencies, according to a new study by Accenture.According to 70 industry leaders surveyed by Accenture, agencies have the most to lose in the new order, even more than broadcasters.… Continue reading US Study Finds Digital Revolution Could Signal Problems For Agencies

Minority shareholder in Independent News & Media, Denis O’Brien, has renewed his call for the company to sell The Independent newspaper and has demanded the resignation of Sir Anthony O’Reilly as chief executive. O’Brien, an 11% shareholder in the company, first called for the sale of the company’s loss-making title, along with a host of… Continue reading O’Brien Calls For The Sale Of The Independent

ITV has produced a new entertainment programme made entirely for mobiles, which will be free to viewers via funded sponsorship.The celebrity interview ‘mobisodes’, fronted by former All Saints members Nicole Appleton and Melanie Blatt and two presenters from Channel 4’s T4, Dave Berry and Emma Griffiths, will be called The Hot Desk, with the hosts… Continue reading ITV Reveals Made For Mobile Entertainment Show

Mobile measurement firm M:Metrics has developed a service to record and report on advertisements appearing on mobile websites and devices.Called M:AdTracker, the intelligence offering resembles web-based services like Nielsen AdRelevance and TNS Media Intelligence.M:Metrics has deployed a proprietary data collection technology to monitor ads across 120 properties, including portals, major mobile sites, and a few… Continue reading M:Metrics Develops Service To Record And Report On Mobile Ads

ITV is attempting to deliver Michael Grade’s pledge of more drama programmes following the unveiling of its winter schedule for the broadcaster’s flagship channel.Modern comedies and drama seem to be largely the focus, with a fictional drama called Rock Rivals in which viewers call in and vote for their preferred ending.The programme, from the makers… Continue reading ITV Delivers More Drama For Winter