US internet advertising revenues for the first six months of 2007 were nearly $10 billion, setting another new record and representing a nearly 27% increase over the first half of 2006, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). US internet advertising revenue totaled nearly $5.1 billion for the… Continue reading US Online Adspend Sets New Record
ARCHIVE ▸ The Media Leader Staff
New research from Attentional has found that personal video recorders (PVRs) do not significantly affect viewing choices. Attentional says that according to surveys where respondents are asked about their viewing, viewers say that they watch more TV than they did before they got Sky+. However, the “peoplemeters” used by large continuous panels say that they… Continue reading PVRs Do Not Significantly Affect Viewing Choices
The big ratings winner last night was Who Do You Think You Are?, which followed Alastair McGowan as he traced his roots right back to the 18th century.With a name like McGowan it was no surprise to find that the TV funny man thought he had a fair bit of Scottish blood in him, but… Continue reading Who Do You Think You Are? Continues To Bring In The Viewers
Paul Cleghorn, co-founder of TIOTI (Tape it off the Internet) will join the panel for MediaTel Group’s ‘Future of TV’ seminar next Tuesday in London.Until early 2006, Paul ran boutique design agency Neuromantics, where he led R&D projects on broadband TV, social networking around TV and post-schedule TV EPG’s for the BBC as well as… Continue reading TIOTI Founder Joins MediaTel ‘Future Of TV’ Seminar Panel
O2, the mobile phone network operator owned by Spain’s Telefonica, is launching its residential broadband service on October 15.The company, which expects one million broadband users by 2010, is to offer heavily discounted internet deals to its monthly subscribers.The deals available to O2 mobile subscribers will range from £7.50 per month for an eight megabit… Continue reading O2 Launches Broadband Service this Month
BSkyB is to stop launching new channel slots on its satellite platform, citing finite set top box memory capacity.Sky said that it will “proceed with extreme caution” in the launch of the 100 or so TV and radio channels already on the electronic programme guide (EPG) launch queue.Nicola Bamford, director of channels and operations at… Continue reading Sky To Turn Down New Channel Applications
Peter Fincham, the controller of BBC One, has resigned following the Wyatt Report, which claims there were “misjudgements, poor practice and ineffective systems” in the production of the documentary A Year With The Queen.Sources within the BBC say Fincham and head of press Jane Fletcher, have been in talks with senior executives about their actions… Continue reading Fincham Quits Following Queen Doco Shocker
New research from Ipsos-Mori has found that the cost of subscribing to HD services is stalling take-up, with only 16% of HDTV owners subscribing to a service.Of those who took part in the study, 55% said that cost was a major factor, whilst 29% blamed the lack of take-up on the paucity of HD channels.Sarah… Continue reading Cost Of HDTV Services Impacting Take-Up
Genie Group, the British start up technology company, has launched an online advertising tool offering brands personalised online ads to web users.Genie Group will use its strategic ad technology, adGenie, to promote Honda’s latest range of cars, said a report on netimperative.com.adGenie allows advertisers to create several ads based on a web user’s online profile,… Continue reading New Tool Offers Personalised Online Ads
CBS Outdoor’s new cross-track projection (XTP) digital advertising screens will begin testing their full motion video in London this week.The XTP units will go ‘live’ from Friday at Euston station for a four-week observation period, with three more units to be installed on the station’s southbound Victoria platform ahead of a full commercial launch next… Continue reading CBS Outdoor To Launch Full Motion Video Trial
