A new study from Airwide Solutions has found that the mobile marketing industry is making significant progress, with 28% of companies surveyed having already launched live SMS campaigns and 18% having launched live MMS campaigns. Growth in the sophistication of mobile marketing campaigns was reflected in the number of brands considering implementing both SMS and… Continue reading Mobile Marketing Industry “Making Significant Progress”

The Daily Mirror’s Pride of Britain Awards were the big winner for ITV last night, drawing in almost 6.3 million adult viewers on average over its hour and a half running time.The programme easily triumphed in the 9pm to 10.30pm timeslot, gaining the channel a 30.3% viewing share.Up against it was yet another wildlife/British coast… Continue reading More Than Six Million Show Pride In ITV

The Audit Bureau of Circulations is to restructure, to better reflect the increasingly online and multi-platform media world, and to “best serve the needs of both the buying and selling communities”.Account teams responsible for managing ABC’s traditional print-based media owner members will take on additional responsibility for all ABC relevant platforms – specifically online/digital and… Continue reading ABC Restructures For Changing Media World

Titan Outdoor is trialling new six-sheet digital screens ahead of a launch across its rail networks.The multimillion pound investment has already seen Metropolitan Police ads on the 65 inch digital screens at Victoria Station, with more advertisers to follow over the coming months.It is understood that the trial is just one of many that Titan… Continue reading Titan Outdoor Trials Digital Screens

Google has acquired the Finnish social networking site Jaiku for an undisclosed amount. The site, which lets users share what they are doing at any given time, is based in Helsinki and was founded by Jyri Engestrom and Petteri Koponen in February 2006. Jaiku allows users to connect with friends through the internet or instant… Continue reading Google Acquires Finnish Social Networking Site

James Mallinson, publishing director of Dennis Publishing’s digital men’s magazine Monkey, has left the company.It is understood that Mallinson’s departure from Dennis two weeks ago followed a company restructure.Responsibility for the title has now gone to Richard Downey, publisher of Poker Player, Inside Poker and Viz.Mallinson joined Monkey in March this year from Emap Advertising,… Continue reading James Mallinson Leaves Monkey

Sky has apologised after Sky One show Cirque de Celebrite suffered a “technical fault” on Sunday which meant that some public votes were not counted.Sunday’s show saw ex-footballer Dean Holdsworth voted off, however, he has now been invited to return after Sky admitted a fault in the voting.Viewers vote for which celebrity is booted off… Continue reading Sky Apologises For Phone Vote Problem

Another big talking point at yesterday’s MediaTel Group seminar on the ‘Future of TV’ was search, with panellist Paul Cleghorn, of Tape It Off The Internet (TIOTI), making reference to the Long Tail when he said that old programmes might have value, but that value will remain untapped unless these shows can be found.TIOTI is… Continue reading ‘Future of TV’ Seminar Examines Search

New broadband and IPTV statistics unveiled at the Broadband World Forum Europe in Berlin show that the number of people using IPTV services increased by 179% in the 12 months to 30 June 2007. The statistics, prepared for the DSL Forum by industry analyst Point Topic, reveal that over eight million people are now connected… Continue reading Eight Million People Now Using IPTV Services

ITV’s programming woes are not a direct result of the Contract Rights Renewal mechanism, but rather a lack of investment in the 1990s, according to Jim Marshall, chairman of Starcom Mediavest Group, who was speaking at MediaTel Group’s ‘Future of Television’ seminar in London yesterday. “The company spent a decade sorting out the business of… Continue reading Panellists Show Little Sympathy For ITV’s CRR Woes