Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report. However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth

Up to 20% of households in Whitehaven have not yet bought a digital set-top box, despite digital switchover starting there this Wednesday.A report in yesterday’s Observer quotes figures from Digital UK – the body leading digital switchover in the UK – saying that around 5,000 households in Whitehaven are not yet ready for the analogue… Continue reading 20% Of Households In Whitehaven Not Ready For Switchover

A new report predicts that long-running dramas, magazine and factual programmes will become more popular on television than the current crop of reality and game show franchises.However, TV brands such as Wife Swap and the Idol franchise are set to become more popular over the next five years, according to the report by Oliver &… Continue reading Report Predicts Slow-Down In Reality And Game Show Formats

The Audit Bureau of Circulations is to provide monthly sales figures for UK consumer magazines in its biannual audit for the first time.The figures will make their first appearance in the ABC biannual audit for the first half of 2008.The changes come following a request from the Periodical Publishers Association board “to allow publishers to… Continue reading ABC To Provide Monthly Consumer Magazine Figures

BBC One won the all-important 9pm ratings battle last night, as Who Do You Think You Are? picked up a peak of 6.6 million adults (a 33.9% share of the audience).The show, which revealed some hitherto unknown parts of Graham Norton, had an average audience of 6.3 million adults for its hour long running time.Over… Continue reading Who Do You Think You Are? Gets 6.6m Adult Viewers

MediaTel Group is set to host an important seminar on the ‘Future of Agencies’, looking at the myriad of issues surrounding the hub of the advertising industry.Andrew Walmsley, co-founder of i-level, will join the likes of Greg Grimmer, managing director of Zed Media, on the panel, discussing everything from whether agencies are doing enough to… Continue reading Agencies Under The Spotlight At Forthcoming Seminar

Virgin Media is launching online near-live coverage of the build-up to football matches, coming to viewers from stadiums around the UK.Audiences will be able to watch interviews, comedy sketches and get the views of the fans in the build up to kick-off before Saturday matches.The broadcaster has signed a deal with M3U.com, the internet TV… Continue reading Virgin Media Bolsters Online Football Content

A new study from comScore has found that more than 750 million people age 15 and older – or 95% of the worldwide internet audience – conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher. comScore says that its qSearch 2.0 service offers the first panoramic worldwide view… Continue reading 61 Billion Internet Searches Conducted In August

Emap has finished the first round of its break-up auction, and at least five bidders for each division have made it through to the next stage, according to a report. A report in today’s Times says that those through to the second round of bidding for the consumer magazines division include Hearst, Providence, Cinven, Quadrangle… Continue reading Several Bidders In Next Stage Of Emap Sell-Off

Google has acquired the Finnish social networking site Jaiku for an undisclosed amount. The site, which lets users share what they are doing at any given time, is based in Helsinki and was founded by Jyri Engestrom and Petteri Koponen in February 2006. Jaiku allows users to connect with friends through the internet or instant… Continue reading Google Acquires Finnish Social Networking Site