The start of October saw ZenithOptimedia forecast that UK television adspend will see modest growth of 0.5% this year, moving towards 2% growth in 2008. It added that it expects UK Radio adspend to grow year on year by 1.7% in 2007, with Newspaper spending expected to fall by 1.8% in 2007, compared with a… Continue reading INSIGHTanalysis: Media Healthcheck – October 2007

Interpublic has announced that its third quarter 2007 revenue has reached $1.56bn, compared to $1.45 billion the same period a year ago, whilst its revenue for the first nine months of 2007 was $4.57 billion, compared to $4.31 billion in 2006. Organic revenue increased 5.7% compared to the third quarter of 2006, due to higher… Continue reading Interpublic Announces Q3 Results

CBS Outdoor is to launch an interactive version of the London Underground Tube map to provide advertisers with a unique planning tool to help identify the different types of consumers that use each of the stations.The new map, titled ‘The People’s Map of London’ www.talk2london.com, has been developed to accompany CBS Outdoor’s GMap system that… Continue reading CBS Outdoor Launches Interactive Tube Map Planning Tool

Emap is to launch a major marketing campaign in the New Year for the launch of its new Liverpool-based talk radio station, City Talk.Integrated marketing agency Ampersand has been appointed to handle the push, which will include outdoor and print advertising. The agency has also designed City Talk’s logo.Emap has met with a number of… Continue reading Launch Of New Emap Radio Station To Be Backed By Major Marketing Campaign

ITV1’s schedule is to be relaunched next year, according to executive chairman, Michael Grade, who was speaking at the MediaGuardian Changing Broadcast summit in London today.“We have been planning for a year to relaunch ITV1’s schedule next year,” he said. “We have been desperately trying to keep this a secret, but hopelessly. This is a… Continue reading Michael Grade Reveals Major Schedule Relaunch For ITV1

Almost 14% of TV households in the US are equipped with an HDTV set and HD tuner capable of receiving signals in high definition, whilst more than 11% are equipped with an HDTV and HD tuner and receive at least one HD network or station, according to the Nielsen Company. Los Angeles has the highest… Continue reading Almost 14% Of US Households Are HD Enabled

Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch. The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan… Continue reading Social Network Advertisers Fall Short In Measuring Results

One of the main talking points during today’s MediaTel Group seminar on the ‘Future Of The Media Agency’ was how digital fits into the agency format, with panellist Andrew Walmsley, co-founder of i-level, keen to point out that despite what some people might say, digital is not just another medium.He said: “The biggest distinction between… Continue reading Seminar Looks At Media Agencies In The Digital Age

GCap Media has won the national airtime sales contract for GMG Radio’s Smooth, Real and Rock Radio brands.GCap already manages the national revenue for GMG Radio’s two Century FM stations in the North West and North East of England and will take on the contract for the additional nine stations from 1 January next year.GMG… Continue reading GCap Wins National Airtime Sales Contract For GMG Brands

Sky has said that its broadband service has passed the one million customer mark, adding that this milestone was achieved less than 14 months after the first Sky Broadband customer was connected.Sky launched its broadband service last year (see Sky Launches Free Broadband Service), offering a range of broadband options including Sky Broadband Base, with… Continue reading Sky Broadband Passes One Million Customer Mark