Last night saw the Alan Titchmarsh series The Nature Of Britain win the all important 9pm slot, with the BBC One show picking up a peak of 5.5 million adult viewers (a 26% share of the audience).It was a varied night on the box, with Heroes on BBC Two at 9pm grabbing a peak audience… Continue reading 5.5m Adults Watch Green-Fingered Titchmarsh

BBC News and BBC Worldwide are understood to have agreed a deal which will see advertising on the corporation’s international website, bbc.com.BBC Worldwide, the corporation’s commercial arm that oversees BBC.com, apparently came to an arrangement with BBC News last week, according to a report on MediaGuardian.co.uk.The report quotes unnamed sources as saying that BBC Worldwide… Continue reading BBC International Website Could Get Ads

Future Plus and O2 have launched a premium retail magazine to support sales and drive customer experience.The magazine, called blue, has been developed in conjunction with Future Plus, a specialist publishing agency which is a division of Future, the UK’s leading consumer electronics publishing house.The 70-page monthly magazine has a print run of 500,000 and… Continue reading O2 Launches Retail Magazine With Future Plus

Aegis has announced the acquisition of Implicom, a sales promotion and direct marketing specialist in France. Implicom was founded in 1992, and serves a strong base of blue-chip clients. In a statement, Aegis said that it will be highly complementary to its existing online and offline business in France. Robert Lerwill, CEO of Aegis, said:… Continue reading Aegis Acquires Direct Marketing Specialist

A new report from independent market analyst Datamonitor expects global active memberships in social networking sites to reach 230 million at the end of 2007. The report, The Future of Social Networking: understanding market strategic and technological developments, says that infrastructure providers, social network providers and wireless players stand to profit largely in the near… Continue reading Social Networking Site Memberships To Reach 230 Million

A new forecast from eMarketer projects that worldwide mobile brand advertising will rise to $3.5 billion in 2011, up from $123 million in 2006. Mobile text messaging is more or less a mass-market service worldwide, says the online market research firm. Mobile music is climbing the rungs of the mass-market ladder, it add, and most… Continue reading Mobile Brand Ad Market Set To Grow

Location-based services (LBS) such as navigation, represented 51% of the $118 million in US revenue that downloadable mobile applications (such as LBS, weather applications, chat/community, and personal organisation tools) generated during Q2 2007, according to new research from Telephia. The report adds that many consumers may not realise the utility of a navigation application on… Continue reading Navigation Is Top Downloadable Mobile Application

The number of people watching internet TV has increased steadily year on year, suggesting a healthy future for this technology, according to Continental Research’s Autumn 2007 Internet & Convergence Report. In particular, the number of people watching shows they have previously downloaded from the internet has doubled, from 1.3 million in 2006 to 2.4 million… Continue reading Internet TV Growing Strongly

Yahoo! has reported Q3 pre-tax profits of $151 million (£74.2 million), a decline of 5% year on year, although it said that there are signs of its online advertising business gaining momentum. The company’s revenue from display advertising grew at nearly 20% in the first three months after almost five quarters of decelerating growth. Marketing… Continue reading Yahoo! Reports $151m Pre-Tax Profit

A new US study from In-Stat says that whether it’s PVRs, User Generated Content (UGC), or online TV shows, the market has started the process of “unbundling television/video entertainment,” and this redistribution of control will likely come to dominate the overall consumer landscape in years to come. An In-Stat survey of US consumers found that,… Continue reading Trends Favour Mainstream Acceptance of Internet TV