American digital video recording service, TiVo, is to offer advertisers demographic information on TV viewers, in a move to help companies track who is fast forwarding ads.The firm’s new Power||Watch service provides data such as age, income and ethnicity, and so far has more than 22,000 TiVo users signed up to share this information with… Continue reading TiVo Now Able To Reveal Demographic Data To Advertisers

More than 16 million TV households in the US may be using their broadband service more than they use their TV sets in the next three years, according to a new report from In-Stat. “Today’s stable and profitable subscription TV services are facing new competition from online and mobile entertainment services, and from new, high-quality… Continue reading Broadband Could Become More Popular Than TV In The US

Google’s purchase of online ad-serving company, DoubleClick, is to be investigated more extensively, after the European Commission announced it was taking the rare step of instigating a second-phase review of the $3.1 billion deal. The European Commission’s Competition Unit will investigate in greater detail (see Google DoubleClick Deal Under Pressure From Consumer Group) whether a… Continue reading DoubleClick Purchase Under Further Scrutiny

Emap has reported that pre-tax profit in the six months to the end of September fell 16% year on year to £80 million while revenues were down 1% on an underlying basis to £386 million. However, Emap executive chairman Alan Cathcart said the company was “on track” to deliver against expectations for the full year.… Continue reading Emap’s Pre-Tax Profits Drop 16%

Which? has once again called for a 9pm watershed on foods high in salt, sugar and fat, following research from the consumer watchdog that suggested children were still being exposed to these ads during ‘family’ programming.The research reveals that more than half of the 20 programmes most watched by children under 10 are not covered… Continue reading Which? Renews Call For 9pm Watershed On HFSS Food Ads

Bebo, the social networking website aimed at younger internet users, is to offer content for free from broadcasters such as the BBC following the launch of multiple media channels for the site.The Open Media platform will also feature content from major record labels as well as programmes from the BBC, ITN, Channel 4, BSkyB and… Continue reading Bebo In Major Free Content Launch

Average television viewing now stands at almost 3.4 hours a day, with BBC One, BBC Two, Channel 4 and Five all losing viewers in Q3 2007, according to the IPA’s latest viewing report. Terrestrial channels in the UK continue to lose viewers to digital channels as the national analogue switchover becomes a reality, with the… Continue reading Q3 2007 TV Viewing At Almost 3.4 Hours Daily

European internet users are spending an average of 12 hours a week online, an hour more than last year, with youngsters spending more time with their computers rather than the traditional TV set, according to new research from the European Interactive Advertising Association (EIAA). Social networking has exploded, with more than 40% of internet users… Continue reading Young Europeans Now Spending More Time Online Than With TV

Media and business information company, United Business Media, has ruled itself out as a potential bidder for Emap’s £1.5 billion B2B division. The company, which owns Music Week, Building, Property Week, Dalton’s Weekly, Travel Trade Gazette and Pulse, has been focusing on developing its news distribution and B2B division, setting aside up to £500 million… Continue reading UBM Will Not Bid For Emap’s B2B Division

Could it be that many of the new IPTV services are often just the Emperor’s new clothes? Speaking at ASI’s 2007 European TV Symposium in Barcelona last week, convergent media specialist, Graham Lovelace, told over 200 delegates that he was “underwhelmed by most of the new services now available – these are not the future… Continue reading IPTV Services Criticised At ASI Conference