US outdoor advertising industry revenue sustained last year’s strong growth trend with an 8% increase in the first three months of 2007, accounting for $1.6 billion in total spending, according to figures from the Outdoor Advertising Association of America (OAAA). Stephen Freitas, chief marketing officer for the OAAA, said: “The industry’s growth has remained consistent… Continue reading US Outdoor Ad Revenue Sustains Strong Growth
ARCHIVE ▸ The Media Leader Staff
By 2011, eMarketer estimates there will be more than 200 million broadband internet users in the US, 92% of whom will regularly watch video online. At that time the broadband audience will be two-thirds the size of the total US TV audience, up from less than half the TV audience in 2006, says the online… Continue reading Traditional TV Model To Change Significantly
Reports are breaking that Channel 4 is to cut all profit-making phone-in competitions with the exception of Deal or No Deal, where its share of future profits will go to charity from August 13.The move is the latest in the ever-unfolding phone-in competition scandal, which has now claimed two top execs from GMTV.The controller of… Continue reading Channel 4 To Axe All Profit-Making Phone-In Comps
The repeat showing of forensic crime series, Waking The Dead, once again proved to be the Tuesday night ratings winner for BBC One in the 9pm to 10pm slot, gaining an adult audience of more than 3.4 million on average.The channel had a 17.3% viewing share in the timeslot for the thrilling drama programme, with… Continue reading BBC One Repeat Proves More Popular Than Big Brother
Google remained the most visited property in the UK with 27.7 million unique visitors in June, reaching 88% of the total UK online population, according to new research from comScore.Microsoft and eBay remained the second and third most visited properties in the UK, with 26.8 million and 22.1 million unique visitors respectively.comScore also found the… Continue reading Google Remains Most Visited Site In June
The new free men’s magazine created by former FHM editor, Mike Soutar, is to be called ShortList, and will hit the streets on Thursday 20 September.According to reports, 360,000 of the title’s 500,000 copies will be distributed in London, with the rest to be given out to commuters in Birmingham, Manchester, Glasgow, Edinburgh and Leeds.ShortList… Continue reading Free Men’s Mag ShortList Grows
The Advertising Standards Authority (ASA) has banned a Virgin Media ad campaign which compared its services with that of Sky.The ASA upheld the complaints from Sky over Virgin Media’s “The real deal” campaign, saying that the ads were misleading.One of the complaints said that showing the supposed “real price” was misleading because it implied that… Continue reading Virgin Media Ad Campaign Banned
Dow Jones has agreed to a takeover by News Corporation in a deal worth approximately $5.6 billion (£2.8 billion). About 37% of the Bancroft family, who control 64% of Dow Jones voting stock, agreed to the News Corp offer of $60 per share. Murdoch, chairman and CEO of News Corp, said: “I am deeply gratified… Continue reading Dow Jones Agrees Sale
Guardian Media Group (GMG) has published its annual report, showing that its turnover from continuing operations increased to £716.1 million for the financial year ending April 1 2007, up from £700.3 million the previous year. GMG, which owns the Guardian, Observer and Manchester Evening News and the Smooth Radio network, added that Profit before taxation… Continue reading GMG Reports Profits Increase
Trinity Mirror is to sell 27 regional newspapers and nine niche titles in London and the south-east for £18.75 million. The titles, including the South London Press, North London and Herts Newspapers and the Yellow Advertiser, will be sold to Tindle Newspapers. Last month, Trinity Mirror sold 25 weekly regional newspapers to Daily Mail and… Continue reading Trinity Mirror Sells 27 South-East Titles