ISBA has published a new set of guidelines for its members’ websites concerning online food and drink ads.The industry body has emailed its 400 member companies and published best practice principles aimed at encouraging responsible “self regulation” when it comes to food messages and children.The existing Committee of Advertising Practice’s (CAP) regulations cover all paid-for… Continue reading ISBA Sets Out Guidelines For Online Junk Ads
ARCHIVE ▸ The Media Leader Staff
The Advertising Standards Authority (ASA) has begun an investigation into Virgin Media following claims that its broadband advertisements are misleading customers.The ‘Truth, Lies and Broadband’ campaign featuring ads in national newspapers, on radio and online, state that the cable company’s broadband is “delivered via a fibre optic cable – meaning that it is officially the… Continue reading ASA Investigates Virgin Media Ads
Trinity Mirror has agreed to sell 14 Berkshire newspapers for £10 million as part of its ongoing disposal programme. The company is selling Berkshire Regional Newspapers to Berkshire Media Group, a subsidiary of Scottish group Dumfermline Press. Earlier this month, Trinity Mirror sold 25 titles in Surrey, Sussex, Kent and Dorset to Northcliffe Media, the… Continue reading Trinity Mirror Sells Berkshire Papers
An estimated 81 million people, or 63% of the 129 million people who access the internet over broadband in the US, watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number increased from 70 million in September… Continue reading 81 Million People In US Watch Broadband Video
A new forecast from eMarketer predicts that the general mobile ad spending market – along with ad spending that supports mobile multimedia – should reach over $13.8 billion worldwide by 2011. Of that total, mobile search is expected to account for 17%. Altogether, eMarketer projects that the global market for mobile search will approach $2.4… Continue reading Mobile Adspend To Increase
The BBC has announced a total suspension of all competitions, with phone-related competitions on BBC TV and radio to stop from midnight tonight, and online and interactive ones to be taken down as soon as possible.The announcement came following a meeting of director general Mark Thompson and the BBC Trust, on the same day that… Continue reading BBC Suspends All Competitions Following String Of Breaches
Facebook saw its UK internet visitor numbers rise by almost 4% in June, giving the site a 16.6% share of the market, according to new figures from Hitwise.The past six months have seen Facebook’s audience grow by 502%, compared to 33% for Bebo and 30% for MySpace.Bebo is ranked number one according to the Hitwise… Continue reading Facebook Visitors Increase
America’s pioneering digital video recorder company, TiVo, has devised a system that allows advertisers to discover the least-skipped and most-watched commercials.The system, which tracks consumer behaviour on a second by second basis, in both live and time-shifted viewing, shows the top commercial in the States in April and May was for Dreamworks’ movie, Disturbia, appearing… Continue reading TiVo Develops System To Track Ads
The Dow Jones board last night voted to sell the company to Rupert Murdoch’s News Corporation for $5 billion (£2.5 billion). The deal is now awaiting the approval of the Bancroft family, which controls 64% of Dow Jones’ voting stock. A report in the Wall Street Journal said that a ‘strong majority’ of the board… Continue reading Dow Jones Board Votes To Sell
Yahoo!’s net income for the three months ending June 30 was $161 million (£78 million) compared with $164 million (£80 million) in the same period last year. Marketing services revenues were $1.4 million for the second quarter of 2007, a 7% increase compared to $1,386 million for the same period of 2006. Yahoo!’s forecast for… Continue reading Yahoo!’s Net Income Declines